She Moves The Game

Championing gender equality for over a decade

She Moves The Game is our commitment to increasing the visibility and representation of women in sport – on and off the field.

We amplify the voices of these women and partner with organisations to foster meaningful change.

The initiative is powered by the passionate women of Redtorch, whose lived experiences of competing and working in a male-dominated industry fuel their deep commitment to the promotion of change and equality in sport.

Our goal? 

To work with women’s sports rights holders, leagues and teams to drive greater visibility and impact.

We are committed to gender equity. With over a decade of involvement in Olympic sport, we’ve always championed equal representation, visibility and opportunity. As women’s sport accelerates globally, we remain leaders in driving progress.

Jess Reus, Head of Comms & Women’s Sport Lead

She Moves The Game Spotlight Series

Celebrating the trailblazing women in sport to amplify their stories, their achievements and their impact.

Insight-Driven Change

Women's sport just posted its fourth straight year of growth. Men's sport didn't.

Our research has revealed that while men's sport dropped 5% in growth in 2024, women's sport grew 25%, the fourth straight year of consistent gains. For brands and investors still waiting on "potential" to pay off, the numbers say it already has.

Download the report

We’re passionate about sport, both in and out of the office​

Karishma

Our jogging-lovingHead of Research & Insights

Rozie

Our equestrian expertDigital & Social Media Manager

Jacqs

Our padel proDirector of Client Services

Bethan

Our snow-seekingProject Manager

Kirby

Our tennis fanaticSenior Strategist & Planner

Jess

Our goal-getting Head of Comms & Women’s Sport Lead

Georgia

Our running-obsessedCreative Strategist & Planner

Elouise

Our kickboxingFinance Manager

Millie

Our goal-savingProject Manager

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