We’re delighted to announce the appointment of Alex Ross and Chris Argyle-Robinson as Joint Managing Directors, marking an exciting step in our continued growth and evolution.
The move reflects the expanding scale of our work across international sport and strengthens the agency’s leadership structure as we continue to make sport more culturally relevant.
Jonny Murch, CEO, said,
“Alex and Chris have played an exceptional part in Redtorch’s journey over many years. Their leadership, their commitment to our clients and their belief in what this agency can achieve have been fundamental to our growth. Elevating them to Joint Managing Directors is a natural next step and reflects both the quality of their work and the ambition of the business.
Redtorch is in a really exciting place. We are growing in the right markets, working with incredible partners and building a fantastic team. This strengthened leadership structure sets us up perfectly for the next chapter.”
Chris Argyle-Robinson added,
“We started Redtorch with a simple belief: that sport needs to understand people better if it wants to stay relevant.
That thinking has shaped how we work with International Federations, Olympic stakeholders and brands around the world. As we continue to grow internationally, my focus is on strengthening senior client relationships and helping organisations make clearer strategic decisions about audiences, relevance and long-term growth.
I’m hugely proud of the team and excited about what comes next for Redtorch and our partners.”
Alex Ross shared,
“Chris and Jonny are two of the best blokes going, and both have ridiculously good knowledge of the Olympic movement and its position within the wider global context.
The next few years are incredibly exciting for independent agencies that run on flexibility, and I can’t wait to drive the growth of Redtorch as we continue to position ourselves as one of the most trusted and risk-free agencies within the Olympic movement.”
About Redtorch
Redtorch is an independent sports marketing agency dedicated to making sport more relevant.
Our team of experts have been at the heart of Olympic sport for over 20 years, and provides clients with everything they’d want from a specialist agency: innovative ideas, the best people, unmatched flexibility.
Ultimately, in a world where staying relevant is increasingly difficult, Redtorch builds global sports brands that last.
Get in touch for more information on how we can help your sports organisation to build its brand.
Jonny Murch
Family-man and entrepreneur. Loves a BBQ on the beach with friends (whatever the weather) as much as running across the North Downs (whatever the weather) with Meggie (my dog) by my side.
My most memorable sporting moment is …
Spectating: the 2003 Rugby World Cup final, watching Jonny Wilkinson’s drop goal sail through the posts, made better through watching it in the Walkabout bar in Covent Garden.
Participating: lining up for Auckland University Colts in my first game in New Zealand back in 1997. It was one of those moments where you step up and be counted or get stepped on. Thankfully I chose the former.
I am happiest when ...
On skis – water or snow – doesn’t matter. Ideally with my family in tow.
The sports person that best represent me is …
Richard Hill (former England Rugby No. 6) – nothing flash, quietly going about his business delivering high performance and inspiring those around him.
The three things at the top of my bucket list are …
1. Visit Mount Everest basecamp
2. To windsurf after work every day in the Summer
3. Learn how to play the Ukulele
A quote I try to live my life by is ...
"Champions do extra."





