World Sailing has appointed independent Sports Marketing Agency Redtorch to accelerate its digital transformation and engagement ahead of the LA28 Olympic Games. 

The partnership brings together World Sailing’s ambition to grow the sport’s global audience with Redtorch’s unique combination of Olympic expertise and in-house research, comms and creative delivery. 

The partnership has three distinct phases: 

Phase 1 – Finding sailing’s biggest opportunity (diagnosis): combining Redtorch’s SportOnSocial data, digital analysis and cultural and competitor research to identify where the sport has the greatest opportunity to grow.

Phase 2 – Making the choices (strategy): turning these research insights into choices that will help World Sailing win digitally and make the most impact. 

Phase 3 – Building relevance year-round: (tactics) applying those insights and choices through content, creative and communications that help sailing show up in more meaningful ways, more often whilst building long-term brand equity. 

Using SportOnSocial, Redtorch’s proprietary audience intelligence platform, the team will analyse more than a decade of behavioural data from Olympic audiences, alongside wider cultural trends and digital performance insights, to identify new opportunities for future growth. 

Rather than focusing solely on events and updates, the partnership will explore the wider culture that makes sailing unique; from adventure and exploration to technology, lifestyle and the communities that bring the sport to life. 

We’re so happy to partner with World Sailing on this long-term project with a really clear north star: everything leads to LA28.

We value World Sailing’s willingness to think outside the box and be challenged. That’s what makes this as a true partnership.

We’ll not only deliver the highest quality creative but also look beyond vanity metrics to achieve results that build memory and grow the World Sailing brand.

Alex Ross, Redtorch Managing Director & Co-founder

Throughout the partnership, Redtorch’s Research & Performance Lab, Communications Suite and Creative Studio will work closely with the World Sailing team, combining strategic planning, creative execution and performance analysis to deliver long-term brand building. 

The collaboration reflects a shared ambition to ensure sailing reaches more people, in more places, more often as excitement builds towards LA28. 

About Redtorch 

Redtorch is the only agency that combines a decade of proprietary behavioural intelligence (SportOnSocial) with 20 years of Olympic expertise & in-house creative, delivered by a senior team that thinks and creates under one roof.  

Redtorch produce work grounded in real audience behaviour that grows audiences, partnerships & commercial value. 

Click here to find out more about our work. 

About World Sailing 

World Sailing is the world governing body for the sport of sailing, officially recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC).