A lack of live sport resulted in entire marketing plans and strategies being rewritten. Those working in the sporting world had to think differently, taking brave decisions to implement new and exciting techniques, systems and platforms.

And as live sport returns, what have we learnt from the past few months to ensure that we continue to grow and engage audiences outside event time?

June’s #SportOnSocial Roundtable included a superb panel, with representatives from the International Olympic Committee, Hurricane Group (FISE) and World Athletics and was moderated by Redtorch’s Strategy Director Chris Argyle-Robinson.