The #UpAgain campaign – a partnership between the International Skating Union (ISU) and Redtorch – has been extended with the release of its Pride Special this month.
The Show’s presenter, Elma Smit, discusses with skating superstars Brittany Bowe and Guillaume Cizeron what Pride means to them and their experience of being a gay athlete. Look out for a surprise appearance from Drag Queen and skating fan, MILK.
Enjoy the full episode here:
Originally created to fill the void left by an absence of live competition and events, the #UpAgain Show is released monthly and airs on ISU’s YouTube Channel. Elma welcomes some of the world’s greatest skating stars and deep dives into their extraordinary stories.
Redtorch supports the ISU during this project through:
- strategy/planning/management
- paid media
- graphic design/video production
- copy writing/content posting
- community management
