SportOnSocial
Welcome to SportOnSocial – your trusted source for uncovering digital insights in the sports industry.
Powered by Redtorch propriety tools and a unique sporting database, our in-house team has over 10 years’ experience tracking and analysing global digital signals to help clients quickly and accurately uncover insights that grow audiences, build commercial value and stay relevant.
SportOnSocial reports
The SportOnSocial reports rank sports based on their digital performance.
Using an extensive mix of social media and search data, we have produced SportOnSocial reports for various rights holders, sports and events including International Federations, global sports properties, the Tour de France, Giro de Italia, La Vuelta, Tokyo2020 and the 2022 FIFA World Cup.
Now in its 10th year, the SportOnSocial International Federations Report is widely considered one of the leading digital benchmarking tools in Olympic sport.
Latest reports:
Global Sports Properties 2026
Using global search behaviour as a key indicator of brand health, we explore where attention is growing, stabilising and starting to erode – and what this means for the future value of sports properties.
UK Running Culture 2025
Leveraging share-of-search and social listening data to uncover functional consumer behaviours and cultural signals around motivation, identity and community amongst runners across the UK.
Cycling reports:
Check out our cycling specific SportOnSocial reports where we explore powerful insights from across the Tour de France, Tour de France Femmes, Giro d’Italia, and Vuelta a España.
We’ve designed these reports to help cycling rights holders, teams, and brands build lasting demand and drive growth.