This month, Redtorch’s Research & Strategy Director Chris Argyle-Robinson spoke to Global Sustainable Sport about the challenges of fan engagement sports rights-holders face and offers a proactive, multifaceted strategy to address these.
Read the full piece on the Global Sustainable Sport website here.
"Sports rights-holders need to create compelling and easily consumable content that stands out from the noise, embrace creativity and storytelling to deliver unique and captivating content."
Chris Argyle-Robinson, Research & Strategy Director
Redtorch is a global research, digital and creative agency trusted by the biggest names in world sport making sport more relevant to more people. Click here to find out more about about our work.
![](https://redtorch.sport/wp-content/uploads/2021/04/MicrosoftTeams-image-38-300x300.jpg)
Alex Ross
I'm a sport-obsessed film lover with a passion for evidence-based marketing. I'm proud to own an agency that's become one of the most trusted in world sport.
My most memorable sporting moment is …
Spectating: Liverpool beating AC Milan in 2005 to win the UEFA Champions League.
I am happiest when …
With family.
The sports person that best represents me is …
Frederik Fetterlein (Danish Tennis player... worth a google).
The three things at the top of my bucket list are …
1. Complete an Ironman for the charity MIND
2. Learn a (new) language
3. Work with the NFL
A quote I try to live my life by is …
"Life is as good as the memories you make."