SportOnSocial – Cycling
Welcome to our series of cycling specific SportOnSocial reports.
Here we explore powerful insights from across the Tour de France, Tour de France Femmes, Giro d’Italia, and Vuelta a España. We’ve designed these reports to help cycling rights holders, teams, and brands build lasting demand and drive growth.
Latest reports:
Tour de France Femmes 2023
Who smashed the race for engagements on social media during the Tour de France Femmes? Does having a male counterpart team help boost the presence of female teams online?
Tour de France 2023
The tour saw a surge in global search interest, but which rider and team toped social media? Will mountain stages drive engagement? Does success on the road lead to success on social media?
