World Archery jump 12 places in the #SportOnSocial League Table 2022

Redtorch hears from Chris Wells, World Archery's Head of…


FINA tops Facebook in the #SportOnSocial League Table 2022 rankings

We caught up with Luca Fasani, FINA Digital Manager, to…


UCI and Redtorch extend TikTok partnership

The UCI and Redtorch have extended their TikTok partnership…


How Badminton World Federation topped the #SportOnSocial League Table 2022

We interviewed BWF's Head of Communications Lloyd Green to…


Why recreational audiences are the key for many Olympic sports

Redtorch CEO Jonny Murch discusses the benefits that…


Badminton World Federation tops #SportOnSocial League Table 2022

Badminton World Federation replaces Volleyball World to top…


Why Reddit could be the missing piece of your tactical jigsaw

Here are 6 reasons how best to use Reddit and why it could…


We’re Hiring – Data and Insight Analyst

We’re looking for an entry-level Data and Insight Analyst…


Wilson UK hires Redtorch to develop Instagram strategy

Redtorch has been appointed by Wilson to develop an…


We’re Hiring – Communications Manager

We’re after a qualified Communications Manager to oversee…


FEI and Redtorch renew partnership to grow and engage global audiences

The FEI and Redtorch have renewed their long-standing…


The FA Women’s Super League tops the #SportOnSearch 2022 rankings

We’ve ranked 35 of the world's biggest sports properties by…


Driving the social media performance of 206 National Olympic Committees

ANOC launched its hugely successful Digital Accelerator…


Redtorch Player Profile – Meet Jess!

I’m an overly competitive, dog-loving, hockey-playing,…


How well do you know your audience?

One of the biggest challenges faced by any organisation is…


10 key learnings from the Longines FEI Jumping Nations Cup final

Live events are back - 4 glorious words all sport marketers…


3 Big Observations from Leaders Week

Discussions centred around the impact of the pandemic and…


No video highlights? No problem!

There are two fiercely fought competitions during every…


How to extract value from new audiences

Every sports rights-holder wants to increase its audiences…


A unique activation with Ebony Horse Club to capture new audiences

We arranged for young horse enthusiasts at the Club to…


Key insights from Tokyo 2020

Tokyo 2020 is a Games like no other. With no live…


Our new Marketing and Communications Manager: Charlotte

Redtorch is incredibly pleased to introduce our new…


Our new Senior Motion and Graphic Designer: Zi

Redtorch is incredibly pleased to introduce our new Senior…


Our new Digital Insight Analyst: Tom

Redtorch is incredibly pleased to introduce our new Digital…


Tokyo 2020: how sports are navigating the lack of video content

With sports unable to share video footage, thinking…


UCI appoint Redtorch to manage its TikTok account

Union Cyclist Internationale (UCI) has appointed Redtorch…


Redtorch partners with BWF on #RaiseARacket Olympic campaign

Redtorch has created  the campaign strategy for this…


Creative coverage of the Olympics is key to capturing new audiences

We caught up with FIG's Marketing and Communication…


Redtorch and ISU release #UpAgain Pride Special

The #UpAgain campaign – a partnership between the…


Redtorch leads successful social media workshop for 115 National Olympic Committees

In partnership with ANOC, Redtorch has just led the first…


Welcome to the Olympic family, IFSC!

Redtorch welcomed the International Federation of Sport…


Why your sport should be on TikTok: your burning questions answered

TikTok is fast becoming a home of fandom and sport culture.…


How Volleyball World nailed this year’s #SportOnSocial League Table

We caught up with Ace Ferdinand Asas, Volleyball World…


Volleyball World tops #SportOnSocial League Table 2021

Volleyball World has replaced FIBA at the top of the…


ICF launches digital fan engagement campaign #Paddle100

The International Canoe Federation (ICF) is set to launch…


Redtorch uncovers fascinating fan insights for Reading Football Club

Redtorch is delighted to have partnered with Reading FC…


E-FISE recognised with Sporsora Sports Marketing Award

Long-standing Redtorch client FISE has been recognised by…


3.5 lessons from this year’s Super Bowl ads

Here are 3.5 lessons that anyone can learn from the ads at…


Redtorch welcomes new Senior Designer Tom Kirkland

Independent sports marketing agency Redtorch is thrilled to…


Prioritising audience segmentation in 2021

The Covid pandemic has caused a huge shift in consumer…


International Skating Union renews partnership with Redtorch for 2021

We’re delighted to announce that the International Skating…


Looking ahead to 2021 with Redtorch CEO Jonny Murch

We caught up with Redtorch CEO, Jonny Murch, for his…


#WhichSkierAreYou quiz set to engage thousands of global snow sport fans for FIS

Redtorch has been appointed by the International Ski…


Know your audience: consumer behaviour charts for 2021

Inspired by a recent blog, we’ve taken some consumer…


Our creative highlights from the world of sport 2020

As we look to the end of 2020, the Redtorch team reflect on…


ICF appoints Redtorch to engage recreational paddlers worldwide

The International Canoe Federation (ICF) has selected…


Innovation. What has it meant for sport in 2020?

Innovation. What has it meant for sport in 2020? We've…


Redtorch is fundraising to help transform the lives of vulnerable children

Redtorch joins Right To Play and Liverpool FC Foundation to…


What can sport learn from the Christmas 2020 adverts?

What can sport learn from the Christmas 2020 adverts?


How innovation helped FISE overcome the challenges faced by COVID-19

Joseph Villeflayoux, Marketing & Communication Director at…


Reading FC partner with Redtorch to develop insight into their fanbase

Championship Football Club Reading FC has partnered with…


We’re Hiring!

We're a London-based sports marketing agency and we're…


#UpAgain campaign is a finalist for The Drum Social Buzz Awards

The International Skating Union (ISU) worked with sports…


Redtorch chosen to support the digital growth of National Olympic Committees

Redtorch has partnered with the Association of National…


Hero, Hub, Help: A Winning Content Strategy for Sports Marketing

Redtorch Creative Director Matt Weiner explains how the…


Delivering the first ever E-FISE

When FISE Montpellier was cancelled due to COVID-19, action…


Why sport must accelerate digital innovation to survive

What a year it’s been so far ... with the disruption of the…


3 ways to unlock the true power of social media

3 ways to maximise the true power of social media and to…


What do clients really want from an agency?

In a world with so many of us out there (agencies, that…


Is strategy boring? Who cares, it wins gold medals

Before 2004, British track cyclists had won just one gold…


Key insights from July’s #SportOnSocial Roundtable

How can brands and rights holders work together more…


6 Things I’ve Learned About Switching From Journalism To Marketing

Times have been tough for journalists for a while now but…


How can brands and rights holders work together more effectively?

Sophie Morris, Strategic Marketing & Sponsorship Director…


What is the greatest sports TV series of all time?

From fiction to reality-based, there’s a sports TV series…


Why Words Matter

Language defines our humanity. A big claim, but true. Other…


How to keep content fresh when there are no live events

'How do we keep content fresh when there are no live…


TikTok – True Romance or a Lockdown Fling?

Key TikTok insights to help you decide if you should launch…


Key insights from June’s #SportOnSocial Roundtable

June’s #SportOnSocial Roundtable included a fantastic…


Digital Management In The COVID-19 Era: The FEI Experience

COVID-19 has presented both short and long-term challenges…


What’s the greatest sports documentary or film of all time?

From classics like Bend it Like Beckham to modern-day…


How Redtorch helps clients engage fans during lockdown

We've been working round the clock to deliver the…


5 top tips to boost your sport’s creativity on social media

As we head into week 3 of lockdown in the UK, our Director…


Expectation vs Reality — The Lockdown Life of a Sports Marketer

At the time, we were full of positive ideas and plans that…


How did the NFL manage its first virtual draft so successfully?

The first virtual NFL Draft took place last week and its…


5 Tips to help you be more Productive during COVID-19

The unique situation of lockdown offers most of those WFH…


Why International Federations must embrace Athlete Marketing

As we head into week 3 of lockdown in the UK, our Director…


Absence makes the heart grow fonder

As we head into week 3 of lockdown in the UK, our Director…


Working from home week 3: A Bleak House

As we head into week 3 of lockdown in the UK, our Director…


Redtorch and ICC inspire the next generation

Redtorch and ICC took part in a webinar hosted by Sheffield…


Tips for keeping motivated and sane while working from home

Our Director of Operations Justine Hembury shares several…


How to engage sports fans in the current climate

No live sport means no new content. Or does it? The impact…


Why 2020 is #SportOnSocial’s biggest year

Here’s the man behind the numbers – Redtorch’s Head of…


FIBA Insights: Facebook is a central part of FIBA’s digital ecosystem

Facebook is the bulk of our audience outside China. It’s…


FIBA Tops 2020 #SportOnSocial League Table

London, UK: FIBA (the International Basketball Federation)…


#SportOnSocial 2020: Our new plan

In light of the challenges presented by the COVID-19 virus…


World Rugby Insights: Making the most of Instagram’s three channels

World Rugby's Social Media Manager James Bass sheds light…


BWF Insights: Boosting Engagement on Twitter

BWF Communications and Media Manager Lloyd Green reveals…


World Athletics Insights: Access to Athletics for All

Social and digital leads from World Athletics share insight…


Redtorch supports Right To Play in new charity partnership

In light of the challenges presented by the COVID-19 virus…


FOUR tips to transform your Tokyo 2020 communications strategy

4 tips for International Federations and National…


FIVE ways your brand can maximise Facebook in 2020

Despite reports of decreasing engagement rates in 2019,…


2019’s top social media posts from sports rights holders

As another incredible year of sport ends, we’re taking a…


Sports rights holders reveal their top social media platforms

Forget Joshua vs Ruiz... is there a social media platform…


How can Interactive Storytelling improve low engagement rates?

Seven examples of interactive storytelling to help sports…


Q&A: A look at FIBA’s paid social media advertising strategy

FIBA began to integrate paid social media advertising in…


Facebook or YouTube? Streaming advice for second-tier sports

If rights holders are to reach global markets with…


#SportOnSocial event to reveal invaluable digital insights

Calling all digital gurus in Olympic sport! Join us in…


August’s 5 best-performing social posts from International Federations

We keep a close eye on social media tactics IFs try, test,…


Does winning a race guarantee social media success?

Five examples of the best-performing content Tour de…


How 6 teams used social media to reveal their 2019-20 NBA schedule

This week's 2019-20 NBA schedule release may sound boring,…


FIVE federations with the best social media posts in July

How are federations using social media to grab the…


FINA defies ‘dying’ Twitter trend with Gwangju 2019 success

REDTORCH analysed FINA's Twitter use during their 2019…


Is misjudged creative killing your sport content?

If creative overpowers sports action, it distracts,…


FIVE ways Wimbledon wowed YouTube

What can you learn from the 2019 Wimbledon Championships?…


How did the Cricket World Cup perform on social?

A snapshot of fan growth and engagement on the Cricket…


How did Wimbledon perform on social?

A snapshot of fan growth and engagement on Wimbledon's…


How did the FIFA Women’s World Cup perform on social?

A snapshot of fan growth and engagement on the FIFA Women's…


Top 5 sports campaigns on social – June

With focus this month on the FIFA Women’s World Cup, we are…


FIVE top tips for creating the best live-event sports content

Our Social Media experts returned home from FISE…


FIVE takeaways from the inaugural Urban Sports Summit

REDTORCH’s very own CEO, Jonny Murch, spoke on a panel “The…


THREE ways audience analysis will help sports maximise Tokyo 2020 

When you have 33 different sports vying for people’s…


International Federations – A Recipe For Social Media Success

A lot of time and effort are invested in all social media…


Top 5 Sports Campaigns on Social – March

Our round-up of March's top sports social media creatives!


#SportOnSocial 2019 – 1 Week To Go

We're only one week away from the launch of our…


#SportOnSocial 2019 – 2 weeks to go

It’s just two weeks until the release of our third annual…


The Future of Global Sport Report – what it does and doesn’t say

The Association of Summer Olympic International Federations…


Top 8 Sports Campaigns on Social – February

Our round-up of February's top sports social media…


#SportOnSocial 2019 – One Month To Go

It’s only one month to go before the launch of our third…


International Federations and Athletes – working together to build a brand?

Branding is far more than just your product, it can also be…


Can athletes be their own media companies?

Dan Reed, Facebook Vice President of Global Sports and…


Sports teams or entertainment brands?

As a lover of sport my entire life, I often wonder what it…


Top 5 Sports Campaigns on Social – January

Our round-up of January's top sports social media…


Trends on Social in 2019

Originally being used simply to enable great content to…


Gillette’s new marketing campaign: a seriously bad shave

Very few brands can shift culture, yet so many try. Think…


2018 – A Review Through Red Tinted Glasses

2018 was certainly a year that REDTORCH will always…


5 takeaways from Host City 2018

The 5th edition of Host City took place this week in…


REDTORCH Recruit: Mikayla Billin

REDTORCH welcome our newest recruit Mikayla to the team.


Facebook Watch – A New Platform for Sports? (Updated)

Facebook has opened its designated video channel to…


3 rules sport must learn from Love Island

Love Island is the British sensation that’s taken over…


How many followers have you lost in the Twitter purge?

Last week, Twitter announced its effort to “build trust and…


Everything you need to know about IGTV

IGTV is a new platform that allows creators to post…


FEI – Using Instagram Stories to drive website traffic

This FEI link between Instagram Stories and website enables…


3 Ways to Deliver Great Live-event Paid Social

The facts speak for themselves – 515,000 people attended…


February’s Best Sports Creative

Our round-up of February's best sports creative!


What Does Facebook’s New Algorithm Change Mean for Sports?

Facebook’s News Feed changes present one of 2018’s biggest…


Virtual Reality: Home Run or Striking Out?

Virtual reality headsets are fast becoming the latest trend…


How Data Can Secure a Host City for Your Event

For a host city, the list of sports and entertainment…


October’s Top Sports Creative

Our round up of October's best sports creative!


September’s Top Sports Creative

Our round up of September's best sports creative.


NFL’s Game Pass is the Way to do OTT

The NFL's OTT platform has taken what REDTORCH considers to…


8 Easy Ways to Grow Your OTT Audience

If you’re in the process of launching your OTT platform, or…


4 Simple Ways to use Instagram Stories at your Next Event

Just when you thought you’d come to terms with the plethora…


OTT Insights: Why Would Someone Pay to Watch Your Sport?

Commercial rights holders such as the NBA and the NFL have…


10 Things Sports Should be Doing on Social

Here are 10 things sports rights holders should currently…


Understanding OTT Platforms – Part III: Narrative

Throughout history, one thing that hasn’t diminished is the…


Understanding OTT Platforms – Part II: Technology

In Part II of this series, we put in place the next…


Understanding OTT Platforms – Part I: Data

Understanding your audience is crucial to a successful…


Moment Marketing – How Sports should use Instant Messaging

Even if you’re not quite ready to dive into the world of…


What’s Happening on Weibo? | PART II

In Part I of our Weibo insights, we looked at how China's…


Turn Audience Data into Tourism

How sports event hosts can leverage their audiences.


Why Sports Should be Embracing Artificial Intelligence

Artificial Intelligence (AI) was all the talk at this…


Is a Lack of Free-to-Air Content Killing Sport?

Football.  Rugby.  Cricket.  Golf.  Formula 1.  Lately it’s…


3 Simple Ways Data Can Help Grow Your Online Audience

Last week at SportAccord Convention this topic was high on…


What’s Happening on Weibo? | PART I

Basketball and football on one of China's biggest social…


Understanding Your City’s Sports Audience

Behind every great sports event there is a great team.  A…


5 Lessons Sport Can Learn from Gaming

The video game industry is constantly innovating and…


6 Tips for On-Site Communications in China

China.  It’s the last frontier for sports events in the…


Super Bowl 51 on Social Media

It was the biggest come back in Super Bowl history.  Even…


5 Ways eSports can Benefit Traditional Sports

If I mention ‘eSports’, you might think of League of…


Why Your Strategy Should be Mobile First in 2017

Optimising for mobile should have been on everybody’s to-do…


How to Make Your Strategy Mobile First in 2017

In the first part of our New Year Digital Insights edition,…


Our 1 Top Tip For Host Cities in 2017

Hosting international sports events can engage and inspire…


Adapting Your Sport: an Interview with FINA’s Head of Digital

It’s important for International Federations to have a…


Not for Sharing: The NFL’s New Social Media Policy

The NFL has been suffering a popularity issue of late.  3…


5 Ways Data-Driven Campaigns can Boost Event Impact

Cities regularly bid to host sports events to support local…


Table Tennis Innovation Leads to Millions of Match Views

On 1st November, an England-Greece table tennis match…


6 Digital Trends to Shape Sports Marketing in 2017

In the sports world, reaching your online audience is of…


How Many Views Does Your Sport Really Get?

It’s the most important metric in social media today, the…


How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened…


How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened…