FEI partners with Redtorch to launch #WeDontPlay Tokyo 2020 digital campaign

The Olympic and Paralympic campaign celebrates the unique connection between horse and athlete putting the spotlight on a sport where all…


How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened live.  Zuckerberg really wants to add ‘on Facebook’ to the end of that……


How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened live.  Zuckerberg really wants to add ‘on Facebook’ to the end of that……


How Many Views Does Your Sport Really Get?

It’s the most important metric in social media today, the one that sport rights holders desperately want to see hitting 6 figures.  In the…


6 Digital Trends to Shape Sports Marketing in 2017

In the sports world, reaching your online audience is of paramount importance.  Exactly how to reach them is a question that is constantly…


Table Tennis Innovation Leads to Millions of Match Views

On 1st November, an England-Greece table tennis match gained more than 2 million views via Facebook Live on the media page SPORTbible.


5 Ways Data-Driven Campaigns can Boost Event Impact

Cities regularly bid to host sports events to support local and national development strategies. Sport events may boost media coverage,…


Not for Sharing: The NFL’s New Social Media Policy

The NFL has been suffering a popularity issue of late.  3 weeks into the season, the League implemented a new social media policy for its…


Adapting Your Sport: an Interview with FINA’s Head of Digital

It’s important for International Federations to have a coherent digital strategy. The more popular a sport, the more it generates…