FEI partners with Redtorch to launch #WeDontPlay Tokyo 2020 digital campaign

The Olympic and Paralympic campaign celebrates the unique connection between horse and athlete putting the spotlight on a sport where all genders compete against each other, and age is not a factor.


How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened live.  Zuckerberg really wants to add ‘on Facebook’ to the end of that sentence.


How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened live.  Zuckerberg really wants to add ‘on Facebook’ to the end of that sentence.


How Many Views Does Your Sport Really Get?

It’s the most important metric in social media today, the one that sport rights holders desperately want to see hitting 6 figures.  In the sports industry, high-quality video content lies at the core…


6 Digital Trends to Shape Sports Marketing in 2017

In the sports world, reaching your online audience is of paramount importance.  Exactly how to reach them is a question that is constantly asked, and the answer to which is constantly evolving.


Table Tennis Innovation Leads to Millions of Match Views

On 1st November, an England-Greece table tennis match gained more than 2 million views via Facebook Live on the media page SPORTbible.