Hero, Hub, Help: A Winning Content Strategy for Sports Marketing

Redtorch Creative Director Matt Weiner explains how the Hero, Hub, Help framework…

Delivering the first ever E-FISE

When FISE Montpellier was cancelled due to COVID-19, action sports were in deep…

Why sport must accelerate digital innovation to survive

What a year it’s been so far ... with the disruption of the sporting landscape, it…

3 ways to unlock the true power of social media

3 ways to maximise the true power of social media and to elevate marketing efforts…

What do clients really want from an agency?

In a world with so many of us out there (agencies, that is), choosing the one…

How has COVID impacted FIH and what does the future hold for Hockey’s Governing body?

Nicolas Maingot, Senior Communications Manager at the Fédération Internationale de…

Is strategy boring? Who cares, it wins gold medals

Before 2004, British track cyclists had won just one gold medal at the Olympic…

Key insights from July’s #SportOnSocial Roundtable

How can brands and rights holders work together more effectively on digital?

6 Things I’ve Learned About Switching From Journalism To Marketing

Times have been tough for journalists for a while now but with so many titles like…

How can brands and rights holders work together more effectively?

Sophie Morris, Strategic Marketing & Sponsorship Director at Millharbour Marketing,…

Connecting sport to a healthier lifestyle – It’s a win-win for sports organisations

Health, wellness, fitness, exercise, sport … words like these feature time and…

What is the greatest sports TV series of all time?

From fiction to reality-based, there’s a sports TV series to suit almost everyone’s…

Why Words Matter

Language defines our humanity. A big claim, but true. Other creatures are able to…

How to keep content fresh when there are no live events

'How do we keep content fresh when there are no live events?' A panel of industry…

TikTok – True Romance or a Lockdown Fling?

Key TikTok insights to help you decide if you should launch on the social media…

Key insights from June’s #SportOnSocial Roundtable

June’s #SportOnSocial Roundtable included a fantastic panel: Michelle Sammet from…

“Now’s The Time To Get Creative.” How The ICF Is Steering Canoe Through COVID-19

We’re exploring the crisis response from a smaller governing body. Fewer resources…

Digital Management In The COVID-19 Era: The FEI Experience

COVID-19 has presented both short and long-term challenges for the Fédération…

From idea to delivery: How we created a record-breaking campaign in just 3 weeks

Redtorch recently created the record-breaking #ForTheLoveOfEquestrian campaign for…

What’s the greatest sports documentary or film of all time?

From classics like Bend it Like Beckham to modern-day phenomenons like The Last…

How Redtorch helps clients engage fans during lockdown

We've been working round the clock to deliver the highest-quality services to our…

5 top tips to boost your sport’s creativity on social media

As we head into week 3 of lockdown in the UK, our Director of Operations Justine…

Expectation vs Reality — The Lockdown Life of a Sports Marketer

At the time, we were full of positive ideas and plans that seemed realistic and…

How did the NFL manage its first virtual draft so successfully?

The first virtual NFL Draft took place last week and its huge success is testament…

5 Tips to help you be more Productive during COVID-19

The unique situation of lockdown offers most of those WFH extra hours in their day.…

Why International Federations must embrace Athlete Marketing

As we head into week 3 of lockdown in the UK, our Director of Operations Justine…

Absence makes the heart grow fonder

As we head into week 3 of lockdown in the UK, our Director of Operations Justine…

Working from home week 3: A Bleak House

As we head into week 3 of lockdown in the UK, our Director of Operations Justine…

Redtorch and ICC inspire the next generation

Redtorch and ICC took part in a webinar hosted by Sheffield Hallam University and…

Tips for keeping motivated and sane while working from home

Our Director of Operations Justine Hembury shares several ideas on how to remain…

How to engage sports fans in the current climate

No live sport means no new content. Or does it? The impact of COVID-19 on the…

Why 2020 is #SportOnSocial’s biggest year

Here’s the man behind the numbers – Redtorch’s Head of Research and Insight Ollie…

FIBA Insights: Facebook is a central part of FIBA’s digital ecosystem

Facebook is the bulk of our audience outside China. It’s the bread and butter of…

FIBA Tops 2020 #SportOnSocial League Table

London, UK: FIBA (the International Basketball Federation) has replaced FIFA at the…

#SportOnSocial 2020: Our new plan

In light of the challenges presented by the COVID-19 virus – we’ve decided to…

World Rugby Insights: Making the most of Instagram’s three channels

World Rugby's Social Media Manager James Bass sheds light on the IF's approach to…

BWF Insights: Boosting Engagement on Twitter

BWF Communications and Media Manager Lloyd Green reveals what content generated the…

World Athletics Insights: Access to Athletics for All

Social and digital leads from World Athletics share insight into how the IF used…

Redtorch supports Right To Play in new charity partnership

In light of the challenges presented by the COVID-19 virus – we’ve decided to…

FOUR tips to transform your Tokyo 2020 communications strategy

4 tips for International Federations and National Federations on how to grow…

FIVE ways your brand can maximise Facebook in 2020

Despite reports of decreasing engagement rates in 2019, Facebook remains the…

2019’s top social media posts from sports rights holders

As another incredible year of sport ends, we’re taking a moment to look back at…

Sports rights holders reveal their top social media platforms

Forget Joshua vs Ruiz... is there a social media platform that sports rights…

How can Interactive Storytelling improve low engagement rates?

Seven examples of interactive storytelling to help sports rights holders increase…

Q&A: A look at FIBA’s paid social media advertising strategy

FIBA began to integrate paid social media advertising in 2012. José Pages, Digital…

Facebook or YouTube? Streaming advice for second-tier sports

If rights holders are to reach global markets with acceptable production quality,…

#SportOnSocial event to reveal invaluable digital insights

Calling all digital gurus in Olympic sport! Join us in Lausanne as we discuss how…

August’s 5 best-performing social posts from International Federations

We keep a close eye on social media tactics IFs try, test, reuse and adapt. Here…

Does winning a race guarantee social media success?

Five examples of the best-performing content Tour de France teams shared on…

How 6 teams used social media to reveal their 2019-20 NBA schedule

This week's 2019-20 NBA schedule release may sound boring, but NBA teams took to…

FIVE federations with the best social media posts in July

How are federations using social media to grab the attention of new and existing…

FINA defies ‘dying’ Twitter trend with Gwangju 2019 success

REDTORCH analysed FINA's Twitter use during their 2019 World Championships and…

Is misjudged creative killing your sport content?

If creative overpowers sports action, it distracts, frustrates and disengages fans.…

FIVE ways Wimbledon wowed YouTube

What can you learn from the 2019 Wimbledon Championships? Read on to find out 5 top…

How did the Cricket World Cup perform on social?

A snapshot of fan growth and engagement on the Cricket World Cup's official social…

How did Wimbledon perform on social?

A snapshot of fan growth and engagement on Wimbledon's Official social accounts…

FIVE lessons from the FIFA Women’s World Cup that will enhance your Instagram strategy  

How did FIFA engage with the influx of women’s football fans on Instagram? We…

How did the FIFA Women’s World Cup perform on social?

A snapshot of fan growth and engagement on the FIFA Women's World Cup official…

Top 5 sports campaigns on social – June

With focus this month on the FIFA Women’s World Cup, we are especially pleased to…

FIVE top tips for creating the best live-event sports content

Our Social Media experts returned home from FISE Montpellier with a handful of top…

FIVE takeaways from the inaugural Urban Sports Summit

REDTORCH’s very own CEO, Jonny Murch, spoke on a panel “The Future of Urban…

THREE ways audience analysis will help sports maximise Tokyo 2020 

When you have 33 different sports vying for people’s attention, just how do you cut…

International Federations – A Recipe For Social Media Success

A lot of time and effort are invested in all social media surrounding World…

Top 5 Sports Campaigns on Social – March

Our round-up of March's top sports social media creatives!

#SportOnSocial 2019 – 1 Week To Go

We're only one week away from the launch of our #SportOnSocial - THE report that…

#SportOnSocial 2019 – 2 weeks to go

It’s just two weeks until the release of our third annual #SportOnSocial (26 March…

The Future of Global Sport Report – what it does and doesn’t say

The Association of Summer Olympic International Federations (ASOIF) recently…

Top 8 Sports Campaigns on Social – February

Our round-up of February's top sports social media creatives!

#SportOnSocial 2019 – One Month To Go

It’s only one month to go before the launch of our third annual #SportOnSocial (26…

International Federations and Athletes – working together to build a brand?

Branding is far more than just your product, it can also be your identity. In the…

Can athletes be their own media companies?

Dan Reed, Facebook Vice President of Global Sports and Media Partnerships, believes…

We’re Hiring! – Digital Insight Analyst

This is an entry level role – it would suit a graduate or someone with one year’s…

Sports teams or entertainment brands?

As a lover of sport my entire life, I often wonder what it is that draws people to…

Top 5 Sports Campaigns on Social – January

Our round-up of January's top sports social media creatives!

Trends on Social in 2019

Originally being used simply to enable great content to achieve the recognition it…

Gillette’s new marketing campaign: a seriously bad shave

Very few brands can shift culture, yet so many try. Think Pepsi’s ‘Live For Now‘ or…

2018 – A Review Through Red Tinted Glasses

2018 was certainly a year that REDTORCH will always remember.

5 takeaways from Host City 2018

The 5th edition of Host City took place this week in Glasgow, attracting over two…

REDTORCH Recruit: Mikayla Billin

REDTORCH welcome our newest recruit Mikayla to the team.

Facebook Watch – A New Platform for Sports? (Updated)

Facebook has opened its designated video channel to audiences outside the United…

3 rules sport must learn from Love Island

Love Island is the British sensation that’s taken over millions of screens at 9pm,…

How many followers have you lost in the Twitter purge?

Last week, Twitter announced its effort to “build trust and encourage healthy…

Everything you need to know about IGTV

IGTV is a new platform that allows creators to post vertical, long-form videos on…

FEI – Using Instagram Stories to drive website traffic

This FEI link between Instagram Stories and website enables direct contact between…

3 Ways to Deliver Great Live-event Paid Social

The facts speak for themselves – 515,000 people attended FISE Montpellier 2018 over…

February’s Best Sports Creative

Our round-up of February's best sports creative!

What Does Facebook’s New Algorithm Change Mean for Sports?

Facebook’s News Feed changes present one of 2018’s biggest challenges for sports…

Virtual Reality: Home Run or Striking Out?

Virtual reality headsets are fast becoming the latest trend in the sporting sphere,…

How Data Can Secure a Host City for Your Event

For a host city, the list of sports and entertainment events on offer is long and…

October’s Top Sports Creative

Our round up of October's best sports creative!

September’s Top Sports Creative

Our round up of September's best sports creative.

NFL’s Game Pass is the Way to do OTT

The NFL's OTT platform has taken what REDTORCH considers to be the three pillars of…

8 Easy Ways to Grow Your OTT Audience

If you’re in the process of launching your OTT platform, or simply considering it,…

4 Simple Ways to use Instagram Stories at your Next Event

Just when you thought you’d come to terms with the plethora of social media at your…

OTT Insights: Why Would Someone Pay to Watch Your Sport?

Commercial rights holders such as the NBA and the NFL have already established OTT…

10 Things Sports Should be Doing on Social

Here are 10 things sports rights holders should currently be trying to do on social…

Understanding OTT Platforms – Part III: Narrative

Throughout history, one thing that hasn’t diminished is the power of a good story.…

Understanding OTT Platforms – Part II: Technology

In Part II of this series, we put in place the next building block – OTT…

Understanding OTT Platforms – Part I: Data

Understanding your audience is crucial to a successful Over-The-Top (OTT) platform…

Moment Marketing – How Sports should use Instant Messaging

Even if you’re not quite ready to dive into the world of AI, you should start to…

What’s Happening on Weibo? | PART II

In Part I of our Weibo insights, we looked at how China's two most popular sports…

Turn Audience Data into Tourism

How sports event hosts can leverage their audiences.

Why Sports Should be Embracing Artificial Intelligence

Artificial Intelligence (AI) was all the talk at this year’s Brighton SEO…

Is a Lack of Free-to-Air Content Killing Sport?

Football.  Rugby.  Cricket.  Golf.  Formula 1.  Lately it’s been difficult to find…

3 Simple Ways Data Can Help Grow Your Online Audience

Last week at SportAccord Convention this topic was high on the conference agenda.…

What’s Happening on Weibo? | PART I

Basketball and football on one of China's biggest social media platforms.

Understanding Your City’s Sports Audience

Behind every great sports event there is a great team.  A team working tirelessly…

5 Lessons Sport Can Learn from Gaming

The video game industry is constantly innovating and evolving.  New technology…

6 Tips for On-Site Communications in China

China.  It’s the last frontier for sports events in the developed world.

Super Bowl 51 on Social Media

It was the biggest come back in Super Bowl history.  Even if you’re not an American…

5 Ways eSports can Benefit Traditional Sports

If I mention ‘eSports’, you might think of League of Legends, Counter-Strike or…

Why Your Strategy Should be Mobile First in 2017

Optimising for mobile should have been on everybody’s to-do list for at least the…

How to Make Your Strategy Mobile First in 2017

In the first part of our New Year Digital Insights edition, we explained why your…

Our 1 Top Tip For Host Cities in 2017

Hosting international sports events can engage and inspire your local population…

Adapting Your Sport: an Interview with FINA’s Head of Digital

It’s important for International Federations to have a coherent digital strategy.…

Not for Sharing: The NFL’s New Social Media Policy

The NFL has been suffering a popularity issue of late.  3 weeks into the season,…

5 Ways Data-Driven Campaigns can Boost Event Impact

Cities regularly bid to host sports events to support local and national…

Table Tennis Innovation Leads to Millions of Match Views

On 1st November, an England-Greece table tennis match gained more than 2 million…

6 Digital Trends to Shape Sports Marketing in 2017

In the sports world, reaching your online audience is of paramount importance.…

How Many Views Does Your Sport Really Get?

It’s the most important metric in social media today, the one that sport rights…

How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened live.  Zuckerberg really…

How Facebook Live Will Change Sports

In 2015 95% of all total sports program viewing happened live.  Zuckerberg really…