5th March 2021
We’re hiring: digital design intern
We’re a London-based sports marketing agency looking for a talented and…
25th February 2021
Redtorch uncovers fascinating fan insights for Reading Football Club
Redtorch is delighted to have partnered with Reading FC over the past 4 months.
15th February 2021
E-FISE recognised with Sporsora Sports Marketing Award
Long-standing Redtorch client FISE has been recognised by Sporsora Sports Marketing…
11th February 2021
3.5 lessons from this year’s Super Bowl ads
Here are 3.5 lessons that anyone can learn from the ads at Super Bowl LV -…
3rd February 2021
Redtorch welcomes new Senior Designer Tom Kirkland
Independent sports marketing agency Redtorch is thrilled to announce that Tom…
1st February 2021
Prioritising audience segmentation in 2021
The Covid pandemic has caused a huge shift in consumer behaviour trends - here's…
29th January 2021
International Skating Union renews partnership with Redtorch for 2021
We’re delighted to announce that the International Skating Union (ISU) has renewed…
29th January 2021
Looking ahead to 2021 with Redtorch CEO Jonny Murch
We caught up with Redtorch CEO, Jonny Murch, for his opinion on 2021.
21st January 2021
#WhichSkierAreYou quiz set to engage thousands of global snow sport fans for FIS
Redtorch has been appointed by the International Ski Federation (FIS) to design and…
19th January 2021
Know your audience: consumer behaviour charts for 2021
Inspired by a recent blog, we’ve taken some consumer behaviour charts from recent…
17th December 2020
Our creative highlights from the world of sport 2020
As we look to the end of 2020, the Redtorch team reflect on their creative sporting…
15th December 2020
ICF appoints Redtorch to engage recreational paddlers worldwide
The International Canoe Federation (ICF) has selected Redtorch to deliver a global…
10th December 2020
Innovation. What has it meant for sport in 2020?
Innovation. What has it meant for sport in 2020? We've reviewed 3 approaches rights…
1st December 2020
Redtorch is fundraising to help transform the lives of vulnerable children
Redtorch joins Right To Play and Liverpool FC Foundation to help transform…
24th November 2020
What can sport learn from the Christmas 2020 adverts?
What can sport learn from the Christmas 2020 adverts?
20th November 2020
How innovation helped FISE overcome the challenges faced by COVID-19
Joseph Villeflayoux, Marketing & Communication Director at Hurricane Group shares…
12th November 2020
Reading FC partner with Redtorch to develop insight into their fanbase
Championship Football Club Reading FC has partnered with Redtorch to develop deep…
3rd November 2020
We’re Hiring!
We're a London-based sports marketing agency and we're looking for a purpose-driven…
2nd November 2020
#UpAgain campaign is a finalist for The Drum Social Buzz Awards
The International Skating Union (ISU) worked with sports marketing agency Redtorch…
27th October 2020
If you could play only one sport for the rest of your life, what would it be and why?
There’s a potpourri of personalities, expertise and interests here at Redtorch. But…
19th October 2020
Tokyo 2020: How Ottobock is adapting its marketing strategy to make history at the Paralympic Games
Heinrich Popow, Liaison Manager at Ottobock, shares his thoughts on how the…
8th October 2020
Redtorch chosen to support the digital growth of National Olympic Committees
Redtorch has partnered with the Association of National Olympic Committees (ANOC)…
30th September 2020
Hero, Hub, Help: A Winning Content Strategy for Sports Marketing
Redtorch Creative Director Matt Weiner explains how the Hero, Hub, Help framework…
29th September 2020
Delivering the first ever E-FISE
When FISE Montpellier was cancelled due to COVID-19, action sports were in deep…
18th September 2020
Why sport must accelerate digital innovation to survive
What a year it’s been so far ... with the disruption of the sporting landscape, it…
11th September 2020
3 ways to unlock the true power of social media
3 ways to maximise the true power of social media and to elevate marketing efforts…
3rd September 2020
What do clients really want from an agency?
In a world with so many of us out there (agencies, that is), choosing the one…
26th August 2020
How has COVID impacted FIH and what does the future hold for Hockey’s Governing body?
Nicolas Maingot, Senior Communications Manager at the Fédération Internationale de…
3rd August 2020
Is strategy boring? Who cares, it wins gold medals
Before 2004, British track cyclists had won just one gold medal at the Olympic…
31st July 2020
Key insights from July’s #SportOnSocial Roundtable
How can brands and rights holders work together more effectively on digital?
27th July 2020
6 Things I’ve Learned About Switching From Journalism To Marketing
Times have been tough for journalists for a while now but with so many titles like…
23rd July 2020
How can brands and rights holders work together more effectively?
Sophie Morris, Strategic Marketing & Sponsorship Director at Millharbour Marketing,…
20th July 2020
Connecting sport to a healthier lifestyle – It’s a win-win for sports organisations
Health, wellness, fitness, exercise, sport … words like these feature time and…
17th July 2020
What is the greatest sports TV series of all time?
From fiction to reality-based, there’s a sports TV series to suit almost everyone’s…
13th July 2020
Why Words Matter
Language defines our humanity. A big claim, but true. Other creatures are able to…
9th July 2020
How to keep content fresh when there are no live events
'How do we keep content fresh when there are no live events?' A panel of industry…
1st July 2020
TikTok – True Romance or a Lockdown Fling?
Key TikTok insights to help you decide if you should launch on the social media…
25th June 2020
Key insights from June’s #SportOnSocial Roundtable
June’s #SportOnSocial Roundtable included a fantastic panel: Michelle Sammet from…
22nd June 2020
“Now’s The Time To Get Creative.” How The ICF Is Steering Canoe Through COVID-19
We’re exploring the crisis response from a smaller governing body. Fewer resources…
11th June 2020
Digital Management In The COVID-19 Era: The FEI Experience
COVID-19 has presented both short and long-term challenges for the Fédération…
3rd June 2020
From idea to delivery: How we created a record-breaking campaign in just 3 weeks
Redtorch recently created the record-breaking #ForTheLoveOfEquestrian campaign for…
27th May 2020
What’s the greatest sports documentary or film of all time?
From classics like Bend it Like Beckham to modern-day phenomenons like The Last…
20th May 2020
How Redtorch helps clients engage fans during lockdown
We've been working round the clock to deliver the highest-quality services to our…
13th May 2020
5 top tips to boost your sport’s creativity on social media
As we head into week 3 of lockdown in the UK, our Director of Operations Justine…
1st May 2020
Expectation vs Reality — The Lockdown Life of a Sports Marketer
At the time, we were full of positive ideas and plans that seemed realistic and…
1st May 2020
How did the NFL manage its first virtual draft so successfully?
The first virtual NFL Draft took place last week and its huge success is testament…
28th April 2020
5 Tips to help you be more Productive during COVID-19
The unique situation of lockdown offers most of those WFH extra hours in their day.…
22nd April 2020
Why International Federations must embrace Athlete Marketing
As we head into week 3 of lockdown in the UK, our Director of Operations Justine…
16th April 2020
Absence makes the heart grow fonder
As we head into week 3 of lockdown in the UK, our Director of Operations Justine…
14th April 2020
Should athletes have a bigger role in sports media?
3rd April 2020
Working from home week 3: A Bleak House
As we head into week 3 of lockdown in the UK, our Director of Operations Justine…
2nd April 2020
Redtorch and ICC inspire the next generation
Redtorch and ICC took part in a webinar hosted by Sheffield Hallam University and…
30th March 2020
Tips for keeping motivated and sane while working from home
Our Director of Operations Justine Hembury shares several ideas on how to remain…
25th March 2020
How to engage sports fans in the current climate
No live sport means no new content. Or does it? The impact of COVID-19 on the…
23rd March 2020
Why 2020 is #SportOnSocial’s biggest year
Here’s the man behind the numbers – Redtorch’s Head of Research and Insight Ollie…
20th March 2020
FIBA Insights: Facebook is a central part of FIBA’s digital ecosystem
Facebook is the bulk of our audience outside China. It’s the bread and butter of…
19th March 2020
FIBA Tops 2020 #SportOnSocial League Table
London, UK: FIBA (the International Basketball Federation) has replaced FIFA at the…
18th March 2020
#SportOnSocial 2020: Our new plan
In light of the challenges presented by the COVID-19 virus – we’ve decided to…
18th March 2020
World Rugby Insights: Making the most of Instagram’s three channels
World Rugby's Social Media Manager James Bass sheds light on the IF's approach to…
18th March 2020
BWF Insights: Boosting Engagement on Twitter
BWF Communications and Media Manager Lloyd Green reveals what content generated the…
16th March 2020
World Athletics Insights: Access to Athletics for All
Social and digital leads from World Athletics share insight into how the IF used…
8th February 2020
2020 marketing trends in global sports
30th January 2020
Redtorch supports Right To Play in new charity partnership
In light of the challenges presented by the COVID-19 virus – we’ve decided to…
24th January 2020
FOUR tips to transform your Tokyo 2020 communications strategy
4 tips for International Federations and National Federations on how to grow…
6th January 2020
FIVE ways your brand can maximise Facebook in 2020
Despite reports of decreasing engagement rates in 2019, Facebook remains the…
23rd December 2019
2019’s top social media posts from sports rights holders
As another incredible year of sport ends, we’re taking a moment to look back at…
13th December 2019
REDTORCH seeks social media editor with passion for equestrian sports
5th December 2019
Sports rights holders reveal their top social media platforms
Forget Joshua vs Ruiz... is there a social media platform that sports rights…
21st November 2019
ISU launches digital fan engagement campaign #UpAgain
12th November 2019
How can Interactive Storytelling improve low engagement rates?
Seven examples of interactive storytelling to help sports rights holders increase…
7th November 2019
Q&A: A look at FIBA’s paid social media advertising strategy
FIBA began to integrate paid social media advertising in 2012. José Pages, Digital…
29th October 2019
Facebook or YouTube? Streaming advice for second-tier sports
If rights holders are to reach global markets with acceptable production quality,…
2nd October 2019
#SportOnSocial event to reveal invaluable digital insights
Calling all digital gurus in Olympic sport! Join us in Lausanne as we discuss how…
23rd September 2019
Wanted: Communications Project Manager
17th September 2019
🔥 Digital Designer Wanted 🔥
12th September 2019
August’s 5 best-performing social posts from International Federations
We keep a close eye on social media tactics IFs try, test, reuse and adapt. Here…
5th September 2019
Creative Strategist Matthew Weiner joins REDTORCH
14th August 2019
Does winning a race guarantee social media success?
Five examples of the best-performing content Tour de France teams shared on…
14th August 2019
How 6 teams used social media to reveal their 2019-20 NBA schedule
This week's 2019-20 NBA schedule release may sound boring, but NBA teams took to…
8th August 2019
FIVE federations with the best social media posts in July
How are federations using social media to grab the attention of new and existing…
6th August 2019
FINA defies ‘dying’ Twitter trend with Gwangju 2019 success
REDTORCH analysed FINA's Twitter use during their 2019 World Championships and…
30th July 2019
Is misjudged creative killing your sport content?
If creative overpowers sports action, it distracts, frustrates and disengages fans.…
25th July 2019
FIVE ways Wimbledon wowed YouTube
What can you learn from the 2019 Wimbledon Championships? Read on to find out 5 top…
16th July 2019
How did the Cricket World Cup perform on social?
A snapshot of fan growth and engagement on the Cricket World Cup's official social…
16th July 2019
How did Wimbledon perform on social?
A snapshot of fan growth and engagement on Wimbledon's Official social accounts…
15th July 2019
FIVE lessons from the FIFA Women’s World Cup that will enhance your Instagram strategy
How did FIFA engage with the influx of women’s football fans on Instagram? We…
8th July 2019
How did the FIFA Women’s World Cup perform on social?
A snapshot of fan growth and engagement on the FIFA Women's World Cup official…
27th June 2019
Top 5 sports campaigns on social – June
With focus this month on the FIFA Women’s World Cup, we are especially pleased to…
20th June 2019
FIVE top tips for creating the best live-event sports content
Our Social Media experts returned home from FISE Montpellier with a handful of top…
4th June 2019
FIVE takeaways from the inaugural Urban Sports Summit
REDTORCH’s very own CEO, Jonny Murch, spoke on a panel “The Future of Urban…
16th May 2019
THREE ways audience analysis will help sports maximise Tokyo 2020
When you have 33 different sports vying for people’s attention, just how do you cut…
7th May 2019
International Federations – A Recipe For Social Media Success
A lot of time and effort are invested in all social media surrounding World…
3rd April 2019
Top 5 Sports Campaigns on Social – March
Our round-up of March's top sports social media creatives!
27th March 2019
#SportOnSocial 2019: results announced
20th March 2019
#SportOnSocial 2019 – 1 Week To Go
We're only one week away from the launch of our #SportOnSocial - THE report that…
10th March 2019
#SportOnSocial 2019 – 2 weeks to go
It’s just two weeks until the release of our third annual #SportOnSocial (26 March…
9th March 2019
REDTORCH Unveils Brand Refresh
3rd March 2019
The Future of Global Sport Report – what it does and doesn’t say
The Association of Summer Olympic International Federations (ASOIF) recently…
28th February 2019
Top 8 Sports Campaigns on Social – February
Our round-up of February's top sports social media creatives!
26th February 2019
#SportOnSocial 2019 – One Month To Go
It’s only one month to go before the launch of our third annual #SportOnSocial (26…
22nd February 2019
International Federations and Athletes – working together to build a brand?
Branding is far more than just your product, it can also be your identity. In the…
15th February 2019
Can athletes be their own media companies?
Dan Reed, Facebook Vice President of Global Sports and Media Partnerships, believes…
11th February 2019
We’re Hiring! – Digital Insight Analyst
This is an entry level role – it would suit a graduate or someone with one year’s…
8th February 2019
Sports teams or entertainment brands?
As a lover of sport my entire life, I often wonder what it is that draws people to…
31st January 2019
Top 5 Sports Campaigns on Social – January
Our round-up of January's top sports social media creatives!
22nd January 2019
Trends on Social in 2019
Originally being used simply to enable great content to achieve the recognition it…
15th January 2019
Gillette’s new marketing campaign: a seriously bad shave
Very few brands can shift culture, yet so many try. Think Pepsi’s ‘Live For Now‘ or…
9th January 2019
2018 – A Review Through Red Tinted Glasses
2018 was certainly a year that REDTORCH will always remember.
23rd November 2018
5 takeaways from Host City 2018
The 5th edition of Host City took place this week in Glasgow, attracting over two…
15th November 2018
REDTORCH Recruit: Mikayla Billin
REDTORCH welcome our newest recruit Mikayla to the team.
30th August 2018
Facebook Watch – A New Platform for Sports? (Updated)
Facebook has opened its designated video channel to audiences outside the United…
31st July 2018
3 rules sport must learn from Love Island
Love Island is the British sensation that’s taken over millions of screens at 9pm,…
18th July 2018
How many followers have you lost in the Twitter purge?
Last week, Twitter announced its effort to “build trust and encourage healthy…
22nd June 2018
Everything you need to know about IGTV
IGTV is a new platform that allows creators to post vertical, long-form videos on…
23rd May 2018
FEI – Using Instagram Stories to drive website traffic
This FEI link between Instagram Stories and website enables direct contact between…
18th May 2018
3 Ways to Deliver Great Live-event Paid Social
The facts speak for themselves – 515,000 people attended FISE Montpellier 2018 over…
15th February 2018
What Does Facebook’s New Algorithm Change Mean for Sports?
Facebook’s News Feed changes present one of 2018’s biggest challenges for sports…
9th November 2017
Virtual Reality: Home Run or Striking Out?
Virtual reality headsets are fast becoming the latest trend in the sporting sphere,…
24th October 2017
How Data Can Secure a Host City for Your Event
For a host city, the list of sports and entertainment events on offer is long and…
14th September 2017
NFL’s Game Pass is the Way to do OTT
The NFL's OTT platform has taken what REDTORCH considers to be the three pillars of…
6th September 2017
8 Easy Ways to Grow Your OTT Audience
If you’re in the process of launching your OTT platform, or simply considering it,…
23rd August 2017
4 Simple Ways to use Instagram Stories at your Next Event
Just when you thought you’d come to terms with the plethora of social media at your…
18th August 2017
FISE Strengthens its Partnership with REDTORCH
4th August 2017
OTT Insights: Why Would Someone Pay to Watch Your Sport?
Commercial rights holders such as the NBA and the NFL have already established OTT…
13th July 2017
10 Things Sports Should be Doing on Social
Here are 10 things sports rights holders should currently be trying to do on social…
5th July 2017
Understanding OTT Platforms – Part III: Narrative
Throughout history, one thing that hasn’t diminished is the power of a good story.…
28th June 2017
Understanding OTT Platforms – Part II: Technology
In Part II of this series, we put in place the next building block – OTT…
22nd June 2017
Understanding OTT Platforms – Part I: Data
Understanding your audience is crucial to a successful Over-The-Top (OTT) platform…
25th May 2017
Moment Marketing – How Sports should use Instant Messaging
Even if you’re not quite ready to dive into the world of AI, you should start to…
11th May 2017
What’s Happening on Weibo? | PART II
In Part I of our Weibo insights, we looked at how China's two most popular sports…
25th April 2017
Why Sports Should be Embracing Artificial Intelligence
Artificial Intelligence (AI) was all the talk at this year’s Brighton SEO…
20th April 2017
Is a Lack of Free-to-Air Content Killing Sport?
Football. Rugby. Cricket. Golf. Formula 1. Lately it’s been difficult to find…
13th April 2017
3 Simple Ways Data Can Help Grow Your Online Audience
Last week at SportAccord Convention this topic was high on the conference agenda.…
29th March 2017
What’s Happening on Weibo? | PART I
Basketball and football on one of China's biggest social media platforms.
16th March 2017
Understanding Your City’s Sports Audience
Behind every great sports event there is a great team. A team working tirelessly…
2nd March 2017
5 Lessons Sport Can Learn from Gaming
The video game industry is constantly innovating and evolving. New technology…
1st March 2017
Our New Digital Project Manager
28th February 2017
Waterman League Strikes Deal with REDTORCH
22nd February 2017
Detroit Goes Global after Signing Partnership with REDTORCH
16th February 2017
6 Tips for On-Site Communications in China
China. It’s the last frontier for sports events in the developed world.
8th February 2017
Our New Data Insights Manager
27th January 2017
Super Bowl 51 on Social Media
It was the biggest come back in Super Bowl history. Even if you’re not an American…
26th January 2017
5 Ways eSports can Benefit Traditional Sports
If I mention ‘eSports’, you might think of League of Legends, Counter-Strike or…
10th January 2017
Why Your Strategy Should be Mobile First in 2017
Optimising for mobile should have been on everybody’s to-do list for at least the…
10th January 2017
How to Make Your Strategy Mobile First in 2017
In the first part of our New Year Digital Insights edition, we explained why your…
9th January 2017
Our 1 Top Tip For Host Cities in 2017
Hosting international sports events can engage and inspire your local population…
16th December 2016
Adapting Your Sport: an Interview with FINA’s Head of Digital
It’s important for International Federations to have a coherent digital strategy.…
8th December 2016
Not for Sharing: The NFL’s New Social Media Policy
The NFL has been suffering a popularity issue of late. 3 weeks into the season,…
24th November 2016
5 Ways Data-Driven Campaigns can Boost Event Impact
Cities regularly bid to host sports events to support local and national…
20th November 2016
Table Tennis Innovation Leads to Millions of Match Views
On 1st November, an England-Greece table tennis match gained more than 2 million…
9th November 2016
6 Digital Trends to Shape Sports Marketing in 2017
In the sports world, reaching your online audience is of paramount importance.…
17th October 2016
How Many Views Does Your Sport Really Get?
It’s the most important metric in social media today, the one that sport rights…
10th August 2016
How Facebook Live Will Change Sports
In 2015 95% of all total sports program viewing happened live. Zuckerberg really…
10th August 2016
How Facebook Live Will Change Sports
In 2015 95% of all total sports program viewing happened live. Zuckerberg really…