Redtorch is a research, digital & creative agency that makes sport more relevant to more people latest news 8th May 2025Building the Brand Behind the Work 1st May 2025Beyond the Mainstream: how high-growth sports are winning fans and driving brand value 16th April 2025Going Local to Go Global – Why Chinese Social Media Matters for IFs 14th April 2025Athletes, AI & Authenticity: Lessons from our SportOnSocial International Federations 2025 Report 8th April 2025The Masters (of marketing) 2nd April 2025How the International Canoe Federation grew YouTube subscribers by +432% in 2024 2nd April 2025How the International Paralympic Committee grew their TikTok audience to 4.7m 31st March 2025Milano Cortina 2026 and beyond: how International Federations can win the digital game 28th March 2025How World Athletics used cultural storytelling to win at Paris 2024 27th March 2025SportOnSocial International Federations 2025 Report Key Findings latest work How Redtorch redefined the role of Longines in equestrian sports by combining passion, luxury and digital storytelling into a compelling brand strategy. FEI & Longines: Turning sponsorship into emotive brand storytelling How Redtorch leveraged Olympic momentum to understand fan behaviours, elevate athlete brands and signal future participation trends. IGF: Decoding Olympic golf How Redtorch used insight-led storytelling and athlete-led creative to help equestrian sport become one of the most talked-about sports of Paris 2024. FEI: Repositioning a ‘Niche’ Olympic sport for cultural impact Sign up to our Redtorch Lights newsletter today
