Our values

We understand the impact sport can have on people’s lives because it has had the same impact on our lives.

We also realise that sport unites people in a special way: it’s not part of a part of a culture – it  is a culture.

For us, the opportunity to work in sport isn’t just about growing audiences. It’s about positioning our partners at the heart of that culture. It’s about delivering anticipated, personal and relevant messages to an audience willing to receive them.

Ideas that spread win, and we consistently deliver the best work of our lives to ensure our ideas spread. Fast and far.

Ultimately, at the core of everything we do are the Redtorch LIGHTS.

Learn: every day and stay on top of the latest trends
Initiative: take the opportunity to act independently
Generate positivity: inspire others with your attitude
Honesty: build trust among employees and partners
Take responsibility: accept accountability
Spirit:  Have each other’s back no matter what

Our history

From 2009–2014, Redtorch managed the Sales & Marketing for SportAccord – the world’s biggest sports industry event.

In 2014, we were presented with a unique opportunity impossible to turn down. Scotland were playing Poland in a football match to be live streamed. IEC in Sports (now Lagardere) and Vauxhall (live stream sponsor) needed help driving viewers. They turned to Redtorch.

Following the huge success of this (the stream was so popular it crashed the Daily Record website) Jonny Murch, Alex Ross and Chris Argyle-Robinson performed a management buy-out to pivot away from b2b events and focus on providing clear, data-driven insights and creative solutions that enable our clients to understand, grow and engage with their digital audiences worldwide.

Between 2015 – 2019 Redtorch’s global clientele list grew to include multi-sport events and host cities, professional sports teams and brand sponsors.

Matt Weiner joined the leadership team in 2019, enabling Redtorch to connect its data-driven insights with creative solutions, and we now provide every client with the benefits of a ‘big’ agency with the agility, speed and dedication of an intimate independent.

Our team is made up of sport-obsessed data fanatics, strategic thinkers and creative communicators who serve a roster of long-term clients we’re lucky enough to consider friends.

Join us

We’re always looking for new people to join our journey, so if you’re interested in a role at Redtorch, drop us an email us at iwanttowork@redtorch.co.


Meet us