Following a lengthy review, Saudi-based The Islamic Solidarity Sports Association (ISSA) has appointed independent Research & Creative agency Redtorch as its global Digital & Social Media agency.

The Islamic Solidarity Sports Association is the Islamic sports movement uniting 57 countries/NOCs to benefit humanity.

Their mission is to build a people-centric Islamic Sports Movement across their member states and the global community that upholds their shared values.

London and Lausanne-based Redtorch – known for its decade-long experience working at the heart of Olympic sport – will work closely with the ISSA to communicate its key messages and values across various digital and social media channels with the ultimate goal of making sport more relevant in the ISSA’s 57 member countries.

“At the Islamic Solidarity Sports Association, we believe that effective digital communication strengthens our sporting mission across member countries. Our partnership with Redtorch is a strategic step towards achieving this goal. Their expertise will help us deliver our sporting and cultural values to a wider audience and enhance our digital presence across various platforms.”

Mr. Nasser Majali, ISSA Secretary General

Redtorch will provide the ISSA with top talent from its 3 agency departments: (Research & Performance Lab, Communications Suite and Creative Studio) with services ranging from performance reporting to paid media, channel & community management to tech management, content creation to campaign ideation.

“It’s genuinely a privilege to work on a project like this. Redtorch was founded on the belief that sport can make the world a better place, so having an opportunity to work with an organisation that  exists to unite the Islamic world through sport is a dream come true.”

Alex Ross, Global Director of Sport, Redtorch

For more information, please contact:

Alex Ross
Global Director of Sport, Redtorch
alex.ross@redtorch.sport