Championship Football Club Reading FC has partnered with Redtorch to develop deep insights into their fanbase to drive commercial growth.

“It’s vital we really understand our fanbase, especially in times of messaging overload.” says Tim Kilpatrick, Head of Sales and Partnership at Reading Football Club. “We’ve been impressed by Redtorch’s approach, and are certain that – with their help – we can generate actionable insights to shape our future decision making”.

Redtorch will provide Reading FC with the talent and technology required to analyse their fans’ social media preferences, awareness of current sponsors, and purchasing behaviours.

“We’re delighted to partner with a Championship Football Club.” says Redtorch Strategy Director, Chris Argyle-Robinson. “We’ll provide Reading FC with insights that help them to better engage fans and demonstrate the true value of its fanbase to current and potential sponsors.”

Redtorch’s agile team of analysts and consultants will become an extension of Reading’s in-house setup, allowing them to focus on immediate partner acquisition and delivery.


Further information

Chris Argyle Robinson, Strategy Director, Redtorch
T: +44 (0) 7866 366 086


About Reading FC

Reading Football Club is one of the oldest football clubs in history, founded in 1871 it plans to celebrate its 150th anniversary in the upcoming 2021-22 campaign. Twice the club has been promoted to the Premier League – firstly with a record-breaking 106 points under Steve Coppell in 2006, before returning to the top tier in 2012 as they were guided to the title by manager Brian McDermott.

A family club based in Berkshire, they are nicknamed the Royals and have been called Madejski Stadium their home since a move from Elm Park in 1998. Reading are currently managed by Veljko Paunovic and are challenging for places in the Sky Bet Championship. The club also boasts a Category One Academy and a FA Women’s Super League side – all based at a new training facility called Bearwood Park.

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About Redtorch
Redtorch is a London-based, independent sports marketing agency made up of sport-obsessed data fanatics, strategic thinkers and creative communicators.

Known for their enthusiasm, initiative, agility and creativity, they work with organisations to deliver bespoke and data driven solutions that understand, grow and engage audiences worldwide.

They work with many of the biggest organisations in sport, with clients including: the International Olympic Committee, ANOC, Longines, ICF, City of Detroit, International Equestrian Federation, GAISF, and many others

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Check out their Twitter @redtorchltd and their LinkedIn @redtorchltd