Redtorch, award-winning Research & Creative Agency, is delighted to announce the appointment of Ben Aquilina as its new Creative Director.
Since joining the company in the summer of 2024, Ben has played a pivotal role in shaping Redtorch’s creative direction. He has already developed its brand refresh and headed up a number of high-profile global projects, including. The FEI Olympic campaign “A Bond Like No Other”, Paddle Worldwide and a new brand identity for the WADA 2025 World Conference.
‘We’re thrilled to welcome Ben as our Creative Director. He’s a world-class creative with a proven track record of shaping brands and delivering impactful campaigns across Olympic sport, lifestyle and culture.
We know that strong brands drive marketing effectiveness, and creativity is at the heart of great advertising. With Ben at the helm, I’m certain our Creative will scale new heights.’
Jonny Murch, CEO, Redtorch
Ben previously worked at Playing Field and Brilliant Noise for global organisations like the International Olympic Committee, Adidas, Porsche, UNESCO and WWF. Previously, through his company Endless Design, Ben collaborated with renowned institutions such as the Metropolitan Museum of Art in New York and the British Film Institute, delivering high-impact design and brand projects. He also played a key role in establishing the iconic cycling brand Rapha.
‘The world of sport is an incredibly exciting space to work in. The rise of both commercial and non-commercial partnerships through sport creates a rich environment for creativity and storytelling.
My experience in developing brands for global organisations, alongside my work with purpose-driven non-profits, – aligns perfectly with Redtorch’s vision.’
Ben Aquilina, Creative Director
With Ben’s appointment, Redtorch continues to invest in high-level expertise to ensure it remains a leader in the industry.
About Redtorch
Founded in 2014, Redtorch is an independent Research & Creative Agency dedicated to making sport more relevant. Over the past decade, the agency has built a passionate team of sports-obsessed data fanatics, strategic thinkers and creative communicators committed to delivering world-class solutions for its clients.
Get in touch if you’re in need of creative support or looking to build your brand.
Contact Ben:
Ben.aquilina@redtorch.sport
+44 (0) 7355 803105
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Alex Ross
I'm a sport-obsessed film lover with a passion for evidence-based marketing. I'm proud to own an agency that's become one of the most trusted in world sport.
My most memorable sporting moment is …
Spectating: Liverpool beating AC Milan in 2005 to win the UEFA Champions League.
I am happiest when …
With family.
The sports person that best represents me is …
Frederik Fetterlein (Danish Tennis player... worth a google).
The three things at the top of my bucket list are …
1. Complete an Ironman for the charity MIND
2. Learn a (new) language
3. Work with the NFL
A quote I try to live my life by is …
"Life is as good as the memories you make."