Redtorch has partnered with the Association of National Olympic Committees (ANOC) to help improve the social media performance of its National Olympic Committee (NOC) members.

Redtorch will work with ANOC to implement exciting initiatives that will have a huge impact on how the NOCs use social media, grow their collective strength, and ultimately support ANOC to achieve a strategic aim of helping NOCs secure sponsorship investment.

Initiatives will be designed to benchmark and improve NOC social media performance, audience growth, and help them demonstrate how they can connect brands with sports fans.

“Partnering with ANOC on this exciting project gives us another opportunity to have a positive impact on people and communities through sport,” says Redtorch CEO, Jonny Murch. “Our expert research and consultancy teams will enable ANOC to improve social media performance across its membership.”

Jonny feels that this is the ideal time for a cooperative approach.

Two Olympic Games within five months of each other is a unique opportunity to grow and engage NOC audiences worldwide.

Redtorch’s values and focus on driving positive social change through sport are in keeping with ANOC’s mission to protect and advance the collective interests of the world’s NOCs.


Further information

Jonny Murch, CEO, Redtorch
T: +44 (0) 7989 514 912
Jonny tweets @jonnymurch


About ANOC

ANOC strives to protect and advance the collective interests of the world’s NOCs by delivering an unprecedented level of assistance and support. Through the ANOC Council and ANOC Commissions, ANOC aims to find solutions to the most important issues facing the NOCs and ensure that they are kept at the very forefront of the Olympic Movement’s agenda.

For more information visit


About Redtorch

Redtorch is a London-based, independent sports marketing agency made up of sport-obsessed data fanatics, strategic thinkers and creative communicators.

Known for their enthusiasm, initiative, agility and creativity, they work with organisations to deliver bespoke and data driven solutions that understand, grow and engage audiences worldwide.

Learn more at
Check out their Twitter @redtorchltd and their LinkedIn @redtorchltd