Redtorch's #UpAgain wins two awards at the International Content Marketing Awards
Our #UpAgain campaign for the International Skating Union won a gold award for Best Specialist Campaign at last week’s International Content Marketing Awards.
UpAgain was an incredibly ambitious campaign. It tells a truly beautiful story from clear KPIs to creative execution to super tangible results. It’s clear to see the success of the campaign from start to finish.
Caterina Cestarelli, Judge at the Content Marketing Awards
#UpAgain, a campaign we delivered during the Beijing 2022 Winter Olympics, helped to position skating as the most engaged with sport during the Games, generating 2.3m fan engagements and 65,000 new followers across Instagram, Facebook, Twitter & Weibo.
The #UpAgain results were amazing. Thanks to the extremely high quality of insight and creativity, the campaign delivered unprecedented levels of fan growth and engagement.
Selina Vanier, Communications and Media Director, International Skating Union
Our #UpAgain campaign also won silver in the ‘Best Use of Social Media’ category.
We are delighted by the success of #UpAgain and the way it’s distinctive, emotional and durable creative has delivered marketing effectiveness as well as awards for the International Skating Union.
Matthew Weiner, Creative Director, Redtorch
