We believe that research and insight need to underpin all marketing decisions. Our team of experts use leading technology and a variety of research methods, combined with their years of experience working in the sports and entertainment industry, to generate actionable insights that help shape the future of global organisations.
"Data is at the heart of Redtorch and every strategic decision is supported by our insight both internally and for our clients."
Ollie Davis, Head of Research and Insight
REDTORCH
Market Intelligence
Market size & positioning
We identify audiences with similar characteristics, interests, and behaviours to understand the commercial potential and to develop new products and services.
Competitor analysis
Using a range of research tools, we produce actionable insight that identifies how your competition positions themselves within the market, what they are doing well and how you can outperform them.
Sponsor match
We present audience data, digital ideas and content ideas to attract sponsors that align with your organisation and your audience.
Audience and Data Insight
Audience analysis
We identify audience growth potential and opportunities in your sport and brand by combining qualitative and quantitative research, to understand audience demographics, interests, and behaviours.
Database solutions
We aggregate, clean and consolidate all of your data silos to improve the quality and to accelerate the performance of your marketing and communications.
Audience management
We manage the sourcing, analysing, defining, and activating audience data to optimise cross-channel campaigns.
Digital Performance Management
Channel Performance and Benchmarking
We maximise your online visibility and channel performance to accelerate digital performance, and benchmark against competitors to maintain and improve market position.
Content Optimisation
We optimise your content to maximise audience reach and engagement by monitoring your digital audience behaviours and algorithm changes to digital channels.
Paid Media Management
Our team of experts combine unrivalled platform knowledge with data-inspired creative to guarantee brand awareness, effective fan acquisition and revenue growth.
