The SportOnSocial Global Sports Properties 2025 report ranks the leading sports rights holders based on their search interest in 2024.

Why this report is a must-read for Sporting Goods Brands:

Understanding which sports properties are capturing global attention helps brands:

1. anticipate shifts in customer behaviour
2. identify high-impact brand communications and sponsorship opportunities
3. align product development with the activities that are driving cultural relevance

The SportOnSocial Global Sports Properties 2025 report provides actionable insights that will shape strategic decisions across marketing, product innovation and brand positioning.