This report represents an evolution of our ongoing analysis of the global sports landscape to provide a comprehensive overview of women’s sports rightsholders and their brand health.

Our approach is rooted in the belief that search data offers a clear and compelling snapshot of public interest. It’s a direct reflection of what fans are searching for, what they’re engaging with, and, ultimately, where their attention lies. By analysing Google Trends data (news, web, YouTube search) from 2024 and comparing it to the previous 4-year average (2020–2023), we’ve built a global snapshot of how major sports properties are performing – and what that means for their future.