2025 is set to be a defining year for International Federations (IFs) in the digital space. The competition for fan engagement has intensified. Fan behavior and digital platforms are evolving, making it crucial for brands to remain visible, engaging, and competitive. The primary challenge now is to sustain engagement and expand audiences beyond the Olympic spotlight.

That’s why we’re excited to unveil the SportOnSocial International Federations 2025 Report, which goes beyond rankings to provide in-depth, narrative-driven insights into the strategies shaping success on social media. This year, for the first time, we have introduced a dedicated separate ranking of IFs on Chinese platforms, offering a clear view of engagement trends in one of the world’s most dynamic digital ecosystems.