The #SportOnSocial League Table launched in 2017 to rank the social media performance of Olympic International Federations.

Now in its 6th year, it’s widely considered the no.1 social media benchmarking tool in Olympic sport.

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The best sports campaigns can transcend marketing to become part of culture. They have the power to make organisations more human, memorable and relatable. They can inspire our audience to think, feel and do something entirely new.

So how do we get the most out of these incredibly powerful tools?

#SportOnCreative has been produced to answer precisely that question. Each episode we’ll be unpicking the world’s greatest campaigns with the people who made them so that we can learn from the very best in the business and have some fun along the way.

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‘Search’ is becoming increasingly important as a measurement metric of brand health, so we’ve built on our industry-leading #SportOnSocial and are delighted to introduce #SportOnSearch.

Specifically, #SportOnSearch ranks some of the world’s biggest sports properties based on Google searches for them in 2021 compared with their previous 4-year average

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