SportOnSocial Live 2026
It was a pleasure hosting this year’s SportOnSocial Live event in Lausanne to celebrate 10 years of SportOnSocial. Keep an eye out for more Redtorch events coming up! In the meantime here’s a recap of the day…
SportOnSocial 2026 – Themes
Here’s a quick look back at what was covered…
- Welcome & framing: Why memory is the real growth lever
- Keynote: Building relevance that lasts
- SportOnSocial insights: Five trends leaders should care about right now
- Panel: From visibility to fandom, managing the shift in women’s sport
- Global sport session: What the world’s strongest sports properties do differently
- Memory clinic: What do people actually remember about your sport?
- Panel: Creativity & effectiveness – how sport wins young/new audiences
Want to reflect on the topics above? Check out the presentations from the day below:
Welcome: Intro to the value of being remembered
Jonny Murch
Keynote: Storytelling to build relevance & value
Kate Sole
SportOnSocial insights: Five trends leaders should care about right now
Tom Lloyd-Evans
Global sport session: What the world’s strongest sports properties do
Chris Argyle-Robinson
System1: The value of being remembered, learnings from ads
Axelle Latecka
About SportOnSocial
SportOnSocial is the world’s only platform powered by a decade of exclusive behavioural data from the Olympic movement. This is critical because we sit on a longitudinal dataset – that we’ve been building every single day for over a decade – that no other agency or LLM / AI / Chatbot can access. This immediately gives our clients a unique advantage.
By pairing SportOnSocial with unmatched industry expertise, Redtorch consultants provide the crucial insight needed to turn the noise of global audience behaviour into a clear and actionable roadmap for year-round growth.
In an attention economy where every second is critical, we help make the choices needed to win.
2026 Gallery
