ICF appoints Redtorch to engage recreational paddlers worldwide

The International Canoe Federation (ICF) has selected…


Innovation. What has it meant for sport in 2020?

Innovation. What has it meant for sport in 2020? We've…


What can sport learn from the Christmas 2020 adverts?

What can sport learn from the Christmas 2020 adverts?


Tokyo 2020: How Ottobock is adapting its marketing strategy to make history at the Paralympic Games

Heinrich Popow, Liaison Manager at Ottobock, shares his…


Hero, Hub, Help: A Winning Content Strategy for Sports Marketing

Redtorch Creative Director Matt Weiner explains how the…


Why sport must accelerate digital innovation to survive

What a year it’s been so far ... with the disruption of the…


3 ways to unlock the true power of social media

3 ways to maximise the true power of social media and to…


How has COVID impacted FIH and what does the future hold for Hockey’s Governing body?

Nicolas Maingot, Senior Communications Manager at the…


Is strategy boring? Who cares, it wins gold medals

Before 2004, British track cyclists had won just one gold…


Key insights from July’s #SportOnSocial Roundtable

How can brands and rights holders work together more…