UCI and Redtorch extend TikTok partnership

The UCI and Redtorch have extended their TikTok partnership…


FEI and Redtorch renew partnership to grow and engage global audiences

The FEI and Redtorch have renewed their long-standing…


How well do you know your audience?

One of the biggest challenges faced by any organisation is…


10 key learnings from the Longines FEI Jumping Nations Cup final

Live events are back - 4 glorious words all sport marketers…


3 Big Observations from Leaders Week

Discussions centred around the impact of the pandemic and…


No video highlights? No problem!

There are two fiercely fought competitions during every…


How to extract value from new audiences

Every sports rights-holder wants to increase its audiences…


A unique activation with Ebony Horse Club to capture new audiences

We arranged for young horse enthusiasts at the Club to…


Key insights from Tokyo 2020

Tokyo 2020 is a Games like no other. With no live…


Tokyo 2020: how sports are navigating the lack of video content

With sports unable to share video footage, thinking…