How innovation helped FISE overcome the challenges faced by COVID-19

Joseph Villeflayoux, Marketing & Communication Director at…


Tokyo 2020: How Ottobock is adapting its marketing strategy to make history at the Paralympic Games

Heinrich Popow, Liaison Manager at Ottobock, shares his…


How has COVID impacted FIH and what does the future hold for Hockey’s Governing body?

Nicolas Maingot, Senior Communications Manager at the…


Is strategy boring? Who cares, it wins gold medals

Before 2004, British track cyclists had won just one gold…


How can brands and rights holders work together more effectively?

Sophie Morris, Strategic Marketing & Sponsorship Director…


Connecting sport to a healthier lifestyle – It’s a win-win for sports organisations

Health, wellness, fitness, exercise, sport … words like…