How well do you know your audience?

One of the biggest challenges faced by any organisation is…


10 key learnings from the Longines FEI Jumping Nations Cup final

Live events are back - 4 glorious words all sport marketers…


3 Big Observations from Leaders Week

Discussions centred around the impact of the pandemic and…


No video highlights? No problem!

There are two fiercely fought competitions during every…


Tokyo 2020: how sports are navigating the lack of video content

With sports unable to share video footage, thinking…


FEI partners with Redtorch to launch #WeDontPlay Tokyo 2020 digital campaign

The Olympic and Paralympic campaign celebrates the unique…


UCI appoint Redtorch to manage its TikTok account

Union Cyclist Internationale (UCI) has appointed Redtorch…


Redtorch partners with BWF on #RaiseARacket Olympic campaign

Redtorch has created  the campaign strategy for this…


Creative coverage of the Olympics is key to capturing new audiences

We caught up with FIG's Marketing and Communication…


Redtorch leads successful social media workshop for 115 National Olympic Committees

In partnership with ANOC, Redtorch has just led the first…