swimming Archives — Redtorch

Uncovering Trendsthat drive success

What does making sport more relevant actually mean?

ISU’s Showtime Olympic campaign continues to shine with second industry nomination

Sponsorship

The next sponsorship opportunity for International Federations: why meaningful difference matters more than ever

Jennie Birch: From the Bar to the Boardroom

She Moves The GameSpotlight

The Squeeze on Olympic Sport: Why International Federations must turn sporting authority into greater demand

Why International Federations must turn sporting authority into greater demand

Why free-to-air TV still matters for sport

ISU’s Showtime Olympic Campaign Shortlisted for Best Sports Marketing Campaign at Sports Business Awards

Rednote

How Rednote gave the blueprint for cultural relevance at the World Cup

Lauren van der Westhuizen

Lauren van der Westhuizen: Changing the Way Sport Welcomes Women

She Moves The GameSpotlight

Milano Cortina

Female athlete content delivers stronger Winter Olympic engagement despite less visibility

insightsShe Moves The Game

World Sailing Appoints Redtorch to Help Shape its Digital Transformation to LA28

The immeasurable value of women’s sport

insightsShe Moves The Game

SailGP

The IOC just made relevance a measurable standard, but does your sport know what that means?

Natasha Coyle: The Loudest Voice in the Room

She Moves The GameSpotlight

Staying Carbon Neutral: Our 2025 Report

UCI TikTok hits one million followers

SportOnSocial Chinese Platforms 2026

Which IFs rank highest on Chinese social media platforms?

insightsSportOnSocial

SportOnSocial Case Study: Winning in China

insightsSportOnSocial

SportOnSocial Case Study: Building Momentum Ahead of Milano Cortina 2026

insightsSportOnSocial

The next growth challenge for International Federations: how to maintain reach while building memories

insightsSportOnSocial