Football During Lockdown
![](https://redtorch.sport/wp-content/uploads/2020/02/graphic-underline-redtorch-sportonsocial-uai-258x8.png)
THE IMPACT ON PLAYERS’ SOCIAL MEDIA INFLUENCE
COVID-19 struck and live football … stopped.
Footballers were left wondering:
– How can I continue to build a sustainable social media audience?
Brands were left with the question:
– Is it still worth investing in footballers?