Challenge

Redtorch is the retained global social media and editorial agency for the International Equestrian Federation (FEI). We were tasked with the following challenges across all social and digital channels.

Goals

— Engage and grow a global community of equestrian fans daily
— Increase awareness of and engagement in flagship FEI competitions
— Highlight the passion and heart of every FEI equestrian discipline
— Boost the influence of FEI-owned media
— Grow the commercial value of the FEI

Solution

We crafted a platform- and discipline-specific social media strategy, integrated with the website content strategy, to ensure the FEI maximises engagement across all channels. ​

FEI fans and athletes were segmented according to their interests to grow engagement among existing fans and attract new and dedicated audiences.​

Large (FEI World Equestrian Games) and small creative digital campaigns have activated the audience to maximise key moments in the FEI calendar.

25,000,000

more video views

42%

increase in social media followers

180,000

more editorial pageviews on FEI.org

2,000,000

more engagements

"A deep understanding not just of sport, but of sport fans and how to engage them, as well as a partner who works as hard as you. You’ll love working with them."

Alice Permain, Sports Content Manager, Broadcast & Digital

International Federation for Equestrian Sports

"A deep understanding not just of sport, but of sport fans and how to engage them, as well as a partner who works as hard as you. You’ll love working with them."

Alice Permain, Sports Content Manager, Broadcast and Digital

International Federation for Equestrian Sports

Contact us to find out how we can engage and grow your audience.