Following the success of our SportOnSocial Global Running Culture report published in June, we’re excited to turn our attention to the uniquely vibrant UK market – once again in partnership with the Running Industry Alliance.​
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This UK-focused report applies the same robust methodology as the global study, leveraging share-of-search data to uncover both functional consumer behaviours and cultural signals expressed through language around motivation, identity and community. To enrich the report, we’ve incorporated social listening data to provide a broader perspective by capturing conversation themes and community dynamics beyond intent alone.​