Work Archive — Redtorch

How Redtorch helped Skating become the no.1 sport at the Beijing Olympics

How Redtorch partnered with FEI to deliver a record-breaking Olympic campaign

Advertising campaign to attract new audiences and player registrations

Digital engagement campaign to grow audiences and commercial potential

Audience research to accelerate the UCI’s digital and commercial performance

Enhancing the performance of National Olympic Committees on social media

Providing visibility of current social performance to create a benchmark for future programmes for National Olympic Committees

Helping FIS engage audiences and capture fan data through a creative sponsorship activation

Understanding fan interests and behaviours to drive Reading FC sponsorship growth

Event promotion campaign to drive awareness of the ISU Skating Awards

FEI fan engagement via a creative digital sponsorship activation

Event promotion campaign to drive awareness and engagement with EFISE

Understanding audience interests and behaviours for IPC website design and content strategy

Analysing first and third-party data to identify the commercial value of the WSSF

Audience research and insight to drive ICF audience growth

#UpAgain campaign to develop ice skating audiences in and out of competition

#ForTheLoveOfEquestrian campaign to develop equestrian lifestyle audiences

Audience research and insight to optimise Right To Play fundraising marketing strategy

Audience insight and social media strategy to grow IWF audiences worldwide

Creative campaign to activate athlete marketing for ISU

#BeOne – a creative campaign to increase fan engagement at the FEI World Equestrian Games

Generating record levels of fan engagement and commercial value

Developing audience and event insights to reimagine the IWF Grand Prix

Content production to activate Longines sponsorship of FEI World Equestrian Games

Creative advertising campaign to increase direct to consumer sales for SWANS

FISE digital sponsorship activation campaign for G-SHOCK

Grow audiences, brand equity and commercial potential for the FEI

Market research to inform brand positioning of an OTT channel