Work Archive — Redtorch

For the first time in its history, UCI hosted all 13 of its World Championships at the same time and in the same place (Glasgow, Scotland).
With so many events happening at once, how could UCI effectively engage new and existing fans to win the battle for attention across digital and social media?

Helping UCI deliver its biggest ever cycling event across digital media

International Equestrian Federation

making dreams come true with Longines #MyDreamJump Challenge

United World Wrestling

helping United World Wrestling become the leading sports wrestling brand

World Anti-Doping Agency

helping WADA smash a Play True Day record

Union Cycliste Internationale

establishing UCI as a leading cycling account on TikTok

Bell Helmets

consumer insight to inform helmet design for a new audience segment

FISE World Series

how Redtorch reignited the biggest action sports festival in the world

International Skating Union

helping Skating to become the no.1 sport at the Beijing Olympics

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Helping UCI deliver its biggest ever cycling event across digital media

making dreams come true with Longines #MyDreamJump Challenge

helping United World Wrestling become the leading sports wrestling brand

helping WADA smash a Play True Day record

establishing UCI as a leading cycling account on TikTok

consumer insight to inform helmet design for a new audience segment

how Redtorch reignited the biggest action sports festival in the world

helping Skating to become the no.1 sport at the Beijing Olympics

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