#SportOnSocial launched in 2015 as an annual Report benchmarking the social media performance of International Sports Federations.
It has since evolved into one of world sport's most widely referenced series of Reports, League Tables, Roundtables and Leadership Interviews.
Our #SportOnSocial Tracker provides unrivalled insights for rights holders, brands, cities and sponsors.
It enables them to understand,
grow and engage audiences,
and ultimately leads to positive social change.
Our #SportOnSocial Tracker provides unrivalled insights for rights holders, brands, cities and sponsors.
Ollie Davis
Head of Research & Insight
Contact Ollie to transform your digital performance.
#SportOnSocial 2020
The Story So Far...
A benchmarking Report for International Federations
141,800,000
engagements
91,000
posts analysed
6,300,000
new followers
1,138,000,000
video views
Latest Reports and Insights
Covid 19 + Social Media
What does it mean for footballers & brands?
Lives have changed. How can sport fit into this new normal?
Our latest free report explores how the sports industry can address consumers’ new needs and desires.
#SportOnSocial 2020: Tips In Twenty
How to generate ideas
Redtorch’s Creative Director, Matt Weiner, shares tips and tricks to help generate creative ideas.
#SportOnSocial 2020: The Story So Far
We compare the digital performance of 34 IOC-recognised International Federations (IFs) in the first six months of 2020 with the first six months of 2019.
Virtual Roundtable
How can brands and rights holders work together more effectively on digital?
Listen to July’s #SportOnSocial Roundtable.
The panel includes:
– Sophie Morris, Director, Millharbour Marketing
– Matt Pound, Marketing Director, International Table Tennis Federation
– Chris Paget, Partner, Sports Group at Sheridans
Virtual Roundtable
How to grow and engage audiences outside event time in a post COVID world
Listen to June’s #SportOnSocial Roundtable.
The panel includes:
– Richard Pettit, Senior Manager Athlete Engagement, IOC
– Joseph Villeflayoux, CMO, Hurricane Group (FISE)
– Michelle Sammet, Stakeholder Communications Manager, World Athletics
Football During Lockdown
The impact on players' social media influence
COVID-19 struck and live football … stopped.
Footballers were left wondering:
– How can I continue to build a sustainable social media audience?
Brands were left with the question:
– Is it still worth investing in footballers?
Virtual Roundtable
Should International Federations work more closely with athletes?
Listen to our first ever #SportOnSocial Roundtable.
The panel includes:
– Redtorch CEO Jonny Murch
– Strategy Director Chris Argyle-Robinson
– Digital Insight Analyst Joritse Onuwaje
Covid 19 + Social Media
What does it mean for sport?
Lives have changed. How can sport fit into this new normal?
Our latest free report explores how the sports industry can address consumers’ new needs and desires.
#SportOnSocial League Table
Access detailed analysis of the #SportOnSocial League Table 2020, including interviews with IFs on their social media strategies.
