#SportOnSocial launched in 2015 as an annual Report benchmarking the social media performance of International Sports Federations.

It has since evolved into one of world sport's most widely referenced series of Reports, League Tables, Roundtables and Leadership Interviews.

Our #SportOnSocial Tracker provides unrivalled insights for rights holders, brands, cities and sponsors.

It enables them to understand,
grow and engage audiences,
and ultimately leads to positive social change.

Ollie Davis

Head of Research and Insight

Contact Ollie to transform your digital performance.

#SportOnSocial 2020

The Story So Far...

A benchmarking Report for International Federations

141,800,000

engagements

91,000

posts analysed

6,300,000

new followers

1,138,000,000

video views

Latest Reports and Insights

Covid 19 + Social Media

What does it mean for footballers & brands?

Lives have changed. How can sport fit into this new normal?
Our latest free report explores how the sports industry can address consumers’ new needs and desires.

READ REPORT

#SportOnSocial 2020: The Story So Far

We compare the digital performance of 34 IOC-recognised International Federations (IFs) in the first six months of 2020 with the first six months of 2019.

DOWNLOAD REPORT

Virtual Roundtable

How can brands and rights holders work together more effectively on digital?

Listen to July’s #SportOnSocial Roundtable.
The panel includes:
Sophie Morris, Director, Millharbour Marketing
Matt Pound, Marketing Director, International Table Tennis Federation
Chris Paget, Partner, Sports Group at Sheridans

Virtual Roundtable

How to grow and engage audiences outside event time in a post COVID world

Listen to June’s #SportOnSocial Roundtable.
The panel includes:
Richard Pettit, Senior Manager Athlete Engagement, IOC
Joseph Villeflayoux, CMO, Hurricane Group (FISE)
Michelle Sammet, Stakeholder Communications Manager, World Athletics

Football During Lockdown

The impact on players' social media influence

COVID-19 struck and live football … stopped.
Footballers were left wondering:
– How can I continue to build a sustainable social media audience?
Brands were left with the question:
– Is it still worth investing in footballers?

Virtual Roundtable

Should International Federations work more closely with athletes?

Listen to our first ever #SportOnSocial Roundtable.
The panel includes:
– Redtorch CEO Jonny Murch
– Strategy Director Chris Argyle-Robinson
– Digital Insight Analyst Joritse Onuwaje

Covid 19 + Social Media

What does it mean for sport?

Lives have changed. How can sport fit into this new normal?
Our latest free report explores how the sports industry can address consumers’ new needs and desires.

READ REPORT

#SportOnSocial League Table 2020 Report

Access detailed analysis of the #SportOnSocial League Table 2020, including interviews with IFs on their social media strategies.

READ REPORT

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