Olympic federation reports
League Table 2023
#SportOnSocial 2023 measuring the social media performance of Olympic International Federations across 2022, a year that started with the Beijing Winter Olympic & Paralympic Games and ended with the FIFA World Cup in Qatar.
League Table 2022
2021 was the first of back-to-back Olympic years. How was that reflected in the #SportOnSocial rankings?
League Table 2021
The 5th edition of the #SportOnSocial League Table reviews the performance of a Covid-affected 2020.
League Table 2020
Ranking the social media performance of Olympic Federations in 2019. Which platform saw an uplift in content from IFs?
cycling reports
Giro d'Italia 2022
A deep dive into the social media performance of this year's Giro d'Italia.
Tour de France 2022
Find out which team was best on social media during cycling's biggest event of the year.
Vuelta a España 2022
Analysis of teams social media performance during cycling's final Grand Tour of the year.
various
Fifa World Cup 2022
This report ranks the social media performance of the top players and teams. We also analyse fans’ emotional response to the top-performing content to reveal the three posts that have evoked the strongest emotions.
#SportOnSocial Tokyo 2020
IFs gained over 2.8m new fans on social media – what tactics did they use to achieve this?
How to generate ideas
Redtorch’s Creative Director, Matt Weiner, shares tips and tricks to help generate creative ideas.
How can brands and rights holders work together more effectively on digital?
Listen to July’s #SportOnSocial Roundtable. The panel includes: – Sophie Morris, Director, Millharbour Marketing – Matt Pound, Marketing Director, International Table Tennis Federation – Chris Paget, Partner, Sports Group at Sheridans
How to grow and engage audiences outside event time in a post COVID world
Listen to June’s #SportOnSocial Roundtable. The panel includes: – Richard Pettit, Senior Manager Athlete Engagement, IOC – Joseph Villeflayoux, CMO, Hurricane Group (FISE) – Michelle Sammet, Stakeholder Communications Manager, World Athletics
The impact on players' social media influence
COVID-19 struck and live football … stopped. Footballers were left wondering: – How can I continue to build a sustainable social media audience? Brands were left with the question: – Is it still worth investing in footballers?
Should International Federations work more closely with athletes?
Listen to our first ever #SportOnSocial Roundtable. The panel includes: – Redtorch CEO Jonny Murch – Strategy Director Chris Argyle-Robinson – Digital Insight Analyst Joritse Onuwaje
What does it mean for sport?
Lives have changed. How can sport fit into this new normal? Our latest free report explores how the sports industry can address consumers’ new needs and desires.
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