The #SportOnSocial League Table launched in 2017 to rank the social media performance of Olympic International Federations.

Now in its 6th year, it’s widely considered the no.1 social media benchmarking tool in Olympic sport.

The #SportOnSocial 2022 League Table looks back at an incredible year of sport that included the most connected Summer Olympic Games ever.

In addition to ranking social media performance, we've also includes the usual mix of top-level interviews and platform-specific industry trends.

I hope you enjoy this year's League Table!

Ollie Davis

Head of Research & Insight

Download the #SportOnSocial League Table 2022

#SportOnSocial

League Table 2022

the no.1 social media benchmarking tool in Olympic sport.

583,000,000

engagements

231,000

posts

189,000,000

fans

6,400,000,000

video views

Explore the various #SportOnSocial League Tables and Reports

Covid 19 + Social Media

What does it mean for footballers & brands?

Lives have changed. How can sport fit into this new normal?
Our latest free report explores how the sports industry can address consumers’ new needs and desires.

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#SportOnSocial
League Table 2022

Which Olympic International Federation ranks #1 on social media?

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#SportOnSearch
League Tables 2022

Which sport properties have experienced the biggest increase in search?

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#SportOnSocial
Tokyo 2020

Which sports did the best on social media during Tokyo 2020?

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#SportOnSocial
League Table 2021

Ranking the social media performance of every Olympic International Federation.

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#SportOnSocial 2020: Tips In Twenty

How to generate ideas

Redtorch’s Creative Director, Matt Weiner, shares tips and tricks to help generate creative ideas.

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#SportOnSocial 2020: The Story So Far

We compare the digital performance of 34 IOC-recognised International Federations (IFs) in the first six months of 2020 with the first six months of 2019.

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Virtual Roundtable

How can brands and rights holders work together more effectively on digital?

Listen to July’s #SportOnSocial Roundtable.
The panel includes:
Sophie Morris, Director, Millharbour Marketing
Matt Pound, Marketing Director, International Table Tennis Federation
Chris Paget, Partner, Sports Group at Sheridans

Virtual Roundtable

How to grow and engage audiences outside event time in a post COVID world

Listen to June’s #SportOnSocial Roundtable.
The panel includes:
Richard Pettit, Senior Manager Athlete Engagement, IOC
Joseph Villeflayoux, CMO, Hurricane Group (FISE)
Michelle Sammet, Stakeholder Communications Manager, World Athletics

Football During Lockdown

The impact on players' social media influence

COVID-19 struck and live football … stopped.
Footballers were left wondering:
– How can I continue to build a sustainable social media audience?
Brands were left with the question:
– Is it still worth investing in footballers?

Virtual Roundtable

Should International Federations work more closely with athletes?

Listen to our first ever #SportOnSocial Roundtable.
The panel includes:
– Redtorch CEO Jonny Murch
– Strategy Director Chris Argyle-Robinson
– Digital Insight Analyst Joritse Onuwaje

Covid 19 + Social Media

What does it mean for sport?

Lives have changed. How can sport fit into this new normal?
Our latest free report explores how the sports industry can address consumers’ new needs and desires.

READ REPORT

#SportOnSocial League Table

Access detailed analysis of the #SportOnSocial League Table 2020, including interviews with IFs on their social media strategies.

READ REPORT

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