Inspired by a recent blog, I’ve gathered some consumer behaviour charts from recent industry reports that I feel are most relevant to 2021. Here's 10 of the best:
1. How we watch video has changed – find a way to relate to your audience
2. A generation ignored by digital marketers
Source: Hootsuite: Social Trends 2021
3. Livestream commerce is growing – but will largely appeal to mobile first markets
Source: GWI: Connecting the dots 2021
4. Over a third of YouTube viewing is via TV – indicating its reach for consumer engagement
5. Amazon and TikTok move up the agenda for distribution of content and for products
Source: WARC Marketer’s Toolkit 2021
6. Attention vs cost of media – how to plan your media mix effectively
7. Consumer behaviour changes beyond e-commerce
Source: WARC Marketer’s Toolkit 2021
8. Mental health/wellbeing self-help measures
Source: GWI: Connecting the dots 2021
9. Sports equipment and online classes benefit as consumers seek products that help develop their skills
10. Health and hygiene are an essential focus for brands – how can sport take advantage?
Source: WARC Marketer’s Toolkit 2021
I hope you find these consumer behaviours interesting as you plan for 2021, and that they provide some relevant and useful insights.
Contact us if you’re interested in discovering the behaviour of your audiences!
