Inspired by a recent blog, I’ve gathered some consumer behaviour charts from recent industry reports that I feel are most relevant to 2021. Here's 10 of the best:

1. How we watch video has changed – find a way to relate to your audience

2. A generation ignored by digital marketers

3. Livestream commerce is growing – but will largely appeal to mobile first markets

4. Over a third of YouTube viewing is via TV – indicating its reach for consumer engagement

5. Amazon and TikTok move up the agenda for distribution of content and for products

6. Attention vs cost of media – how to plan your media mix effectively

7. Consumer behaviour changes beyond e-commerce

8. Mental health/wellbeing self-help measures

9. Sports equipment and online classes benefit as consumers seek products that help develop their skills

10. Health and hygiene are an essential focus for brands – how can sport take advantage?

I hope you find these consumer behaviours interesting as you plan for 2021, and that they provide some relevant and useful insights.

Contact us if you’re interested in discovering the behaviour of your audiences!