It’s National Fitness Day, and all of us at Redtorch are excited to announce the launch of Redtorch Moves!

This year’s National Fitness Day theme is “Powered by You!”, a reminder that movement looks different for everyone. It doesn’t have to mean hours of cardio. It can be a walk, a game of padel, a cycle, or simply getting outdoors to clear the mind. What really matters is moving your body and taking care of both mental and physical wellbeing.

That’s exactly the point of Redtorch Moves. To celebrate the launch, we challenged our team, to see how much exercise we could collectively do in one week. Every walk, run, stretch, workout and game counted. It was not who could clock the most miles but about highlighting the different paths and variety of emotions, the highs and lows on the road to fitness …

This year’s National Fitness Day theme is “Powered by You!”, a reminder that movement looks different for everyone. It doesn’t have to mean hours of cardio. It can be a walk, a game of padel, a cycle, or simply getting outdoors to clear the mind. What really matters is moving your body and taking care of both mental and physical wellbeing.

That’s exactly the point of Redtorch Moves. To celebrate the launch, we challenged our team, to see how much exercise we could collectively do in one week. Every walk, run, stretch, workout and game counted. It was not who could clock the most miles but about highlighting the different paths and variety of emotions, the highs and lows on the road to fitness …

To help bring this initiative to life, we also relaunched the Redtorch Strava group to enable us to track and celebrate our activities. In the words of our CEO Jonny Murch,

We believe an active life is a better life. All forms of physical activity improve wellbeing, which is why we’re committed to making sport more relevant to everyday life.

National Fitness Day reminds us that it’s not necessarily about perfection or competition,

but rather about showing up for yourself and supporting one another. We hope that

Redtorch Moves contributes to the overarching campaign aim of inspiring everyone to get active in their own way.

Redtorch Moves represents who we are.

• A team that lives sport.
• A community builder that knows how to engage people.
• A creative agency that reveals the stories behind the quest for fitness.

And this is only the beginning. Redtorch Moves will remain an ongoing campaign, featuring:

• quarterly Redtorch Moves updates – smaller activity challenges open to our team, community and clients
• ambassador stories – sharing how movement fuels creativity and wellbeing
• community building – co-branded challenges with clients to showcase culture, diversity and participation

At Redtorch we don’t just talk about sport. We live it. Redtorch Moves is our way of celebrating the power of movement – together.