The Fédération Equestre Internationale (FEI) has appointed London-based digital communications agency REDTORCH as its social media and content production partner to increase global reach and awareness of equestrian sport.

REDTORCH will work alongside the FEI and manage overall social media production. This includes launching new discipline specific social media channels in alignment with the new FEI commercial strategy and providing remote and on-site live-event support.

With its data-driven approach, REDTORCH has developed a digital strategy to engage and grow audiences in each of the eight equestrian disciplines and to increase their commercial value across all digital platforms, including

“As sport continues to evolve, the FEI are looking for new and exciting ways to keep our audiences engaged,” says Ralph Straus, Commercial Director at the FEI. “REDTORCH has a proven track record of delivering on this objective for international sports rights holders, so we are pleased to partner with them and explore our potential in the digital space.”

The partnership between the FEI and REDTORCH is on time for the eighth edition of the FEI World Equestrian Games™ which takes place at the Tryon International Equestrian Center, North Carolina (USA) from 11—23 September 2018. Through this flagship event, REDTORCH will work with the FEI and its partners to build and implement strategies that unlock international audiences and commercial potential.

Jonny Murch, REDTORCH CEO, says, “The FEI is a forward-thinking organisation with ambition. It has a range of events that appeal to different audiences and it recognises how social media can play a pivotal role in serving each audience more effectively. It’s a pleasure to work in partnership with them and share equestrian experiences, values and opportunities with millions of people worldwide.”

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About Fédération Equestre Internationale (FEI)

The FEI is the world governing body for horse sport recognised by the International Olympic Committee (IOC) and was founded in 1921. Equestrian sport has been part of the Olympic movement since the 1912 Games in Stockholm.

The FEI is the sole controlling authority for all international events in the Olympic sports of Jumping, Dressage and Eventing, as well as Driving, Endurance, Vaulting and Reining.

The FEI became one of the first international sports governing bodies to govern and regulate global para sport alongside its seven able-bodied disciplines when Para-Equestrian Dressage joined its ranks in 2006. The FEI now governs all international competitions for Para-Equestrian Dressage and Para-Driving.

Ruth Grundy
Media Relations & Communications Manager


REDTORCH is an independent digital communications agency that turns data into insight to engage, grow and generate commercial benefit from international audiences.

Our vision is to enable organisations in sport to share their experiences, values and opportunities with millions of people worldwide.

We believe in a culture of innovation that enables organisations in the world of sport & entertainment to think differently, challenge the status quo, and become more effective.

Jonny Murch
Tel: +4(0)207 036 8081