The International Canoe Federation (ICF)  has appointed London-based digital communications agency REDTORCH  to provide a foundation for its digital communications strategies that will engage and grow a global audience of elite and lifestyle paddlers.

REDTORCH  will provide insights into  ICF’s  current and potential audiences, its digital platform and content performance, to support its ambitious new digital strategy.

The International Canoe Federation’s 2019 calendar includes several separate World Championships which include Olympic and Paralympic qualifiers. As the  2020 Olympic Games  in Tokyo  draw near, leverage of the preceding World Championship events is vital. Digital insights will support digital growth ambitions.

‘The sporting and digital landscape is constantly evolving,’ says ICF Digital Media Manager, Adam Collins. ‘It is  our  aim constantly to move forward. We are delighted to partner with  REDTORCH, as we build useful, engaging and successful digital platforms, from the ICF website to our social Planet Canoe accounts, that create value for all paddlers.’

ICF’s vision to inspire people to pursue a lifelong passion for paddling directly aligns itself with REDTORCH’s aim of enabling sports organisations to share the experiences, opportunities and values sport can provide,’ explains REDTORCH CEO, Jonny Murch. ‘It’s very exciting to partner with a sport in such a crucial stage of its digital development.’