At REDTORCH we believe it’s more important than ever for sports rights holders, event hosts and sponsors to truly understand their audience. Data analytics can uncover a wealth of demographic and psychographic information that give insights into audiences. We believe these audience insights are crucial to develop effective marketing and communication strategies.

Reflecting the growing importance of insights-led work to our client portfolio we’re pleased to welcome new Data Insights Manager, Ollie Davis, to our growing team.

Ollie’s passionate about using research and data analytics to guide strategy development and to identify trends and opportunities that others may miss in order to turn average marketing campaigns into awesome marketing campaigns.

Previous to REDTORCH, Ollie worked at SMG Insight as a Research Analyst for a number of clients including The FA (Football Association), ATP (Association of Tennis Professionals) and WTA (Women’s Tennis Association). Before this, Ollie started his career as a Media Monitoring Analyst in the Sport Division at Kantar Media, capturing brand exposure and providing insight around sponsorship value for clients such as Barclays, The Football League and Premier Rugby.

Achieving a First Class Honors in Business Management from the University of Birmingham we believe Ollie will add intellectual rigor to the office chat as well as deliver significant value to REDTORCH clients.