Independent agency Redtorch celebrates its 10th anniversary with a refreshed brand identity that reflects both a decade of achievement and an ambitious vision for the future.

Jonny, Chris & Alex founded Redtorch in 2014 with a simple mission: to make sport more relevant in an era where capturing audience attention was becoming increasingly difficult.

A decade later, and with offices in London and Lausanne, Redtorch has now become a long-term trusted partner of the Olympic movement, with a current roster of clients that includes World Athletics, UCI, WADA, the ISSA and FEI.

“We’ve grown from a passionate start-up to an influential agency that drives meaningful change in Olympic sport through an array of research and creative services.

Our partnerships with major sports organisations have helped create demand for sport on a global scale. While we remain focused on Olympic sport, we’re now excited to bring that same energy to the fitness sector, as we look to inspire people worldwide to lead active, healthy lives.”

Jonny Murch, CEO, Redtorch

Redtorch’s refreshed brand – led by its new Creative Director Ben Aquilina – embodies the core attribute that has driven the agency’s sustained success: providing every client with everything they’d expect from a specialist agency: the best people, innovative ideas, unmatched flexibility.

As Redtorch looks to the next decade, it remains committed to building global sports brands that last.

For more information, please contact:

Alex Ross, Global Director of Sport, Redtorch

alex.ross@redtorch.sport