The multi-award-winning independent Research & Creative agency Redtorch has refreshed its She Moves The Game initiative dedicated to increasing the visibility and representation of women in sport both on and off the field.

With over a decade of experience in Olympic sport, Redtorch has long championed gender equality. She Moves The Game has been another step in this journey, where the agency’s global expertise drives change and amplifies the voices of women in sport beyond the Olympic sphere.

It’s a campaign powered by the women of Redtorch – a team whose lived experiences of competing and working in male-dominated environments fuel a deep and personal desire for change.

‘We are committed to gender equity,’ says Jess Reus, Head of Communications & Women’s Sport Lead at Redtorch. ‘We’ve always promoted equal representation, visibility and opportunity. As women’s sport accelerates globally, we remain leaders in driving progress.’

The three core pillars of She Moves The Game:

1. Independent research
In-depth, self-funded reports that chart the development of women’s sport and highlight where more must be done.
Take a look at the Beautiful Data project

2. Spotlight series
A content series that celebrates trailblazing women in sport by amplifying their stories, achievements and impact.
Discover stories of inspirational women

3. Dedicated projects
These leverage Redtorch’s expertise in research, insights and creative communication to help women’s sport grow and thrive globally.
Take a look at how Redtorch collaborated with World Athletics

This all underpins Redtorch’s belief that sport becomes stronger, more relevant and more powerful when everyone is acknowledged and valued.

Learn more about She Moves The Game

About Redtorch

Redtorch is a multi-award-winning Research & Creative Agency, based in London and Lausanne. Born in Olympic sport, Redtorch helps brands punch above their weight by growing audiences, delivering high-performance creative and turning cultural signals into strategic advantage.

Find out more at www.redtorch.sport

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Contact
Jess Reus
Head of Communications & Women’s Sport Lead
jess.reus@redtorch.sport
+447719021663