#SportOnSearch is the only report that uses search traffic to compare interest in 44 of the world’s biggest sports properties against the previous four-year average.
The exclusive report by Redtorch ranks leagues, series, events and tournaments based on worldwide Google Search data.
“The most alarming results from 2022 are the dramatic decreases in interest for some of the largest, well-established sports properties.
The LIV effect has clearly kicked in and the PGA Tour and PGA European Tours have taken big hits because of it. Meanwhile, cycling is crying out for a new star to capture people’s attention as its biggest tours struggle to maintain interest levels.”
– Redtorch Research & Strategy Director Chris Argyle-Robinson
Which sports saw the most change in interest?
(Key findings when comparing search data from 2022 against the previous four-year average)
women’s football
the FA Women’s Super League (WSL) saw a 92% increase in interest in 2022, the highest of all properties.
golf
the Masters (+54%), The US Open (+32) and The Open (+1%) all had an increase in interest, while interest fell in both the PGA Tour (-9%) and the PGA European Tour (-33%) the latter of which recorded the biggest drop in interest of all leagues & series.
tennis
interest in three of the biggest tennis tournaments plummeted – the Australian Open (-14%), US Open (-9%) and French Open (-2%); Wimbledon was the only tennis property to record an increase (+12%).
cycling
cycling struggled to drive interest for the second consecutive year; the Giro d’Italia suffered the largest decrease in search of all the sports properties across the entire report (-36%).
To contact SportOnSearch for an interview, or for any queries, email chris.ar@redtorch.sport
Redtorch is a global research, digital and creative agency trusted by the biggest names in world sport to make sport more relevant to more people.
