Redtorch | research & performance lab

research & performance lab

Our Research & Performance Lab generates insight that informs decision-making by marketing, commercial and leadership teams in the biggest organisations in world sport.

digital & social
media audit

consumer
research

market
analysis

social media
listening

audience analysis
& segmentation

digital & social media
performance reporting

“We’ve never been as close to an agency as we have with Redtorch!”

Adrien de Cheveigné, Digital Transformation Executive at Union Cycliste Internationale

Sign up to our monthly Redtorch Lights newsletter here, or if you’re ready to chat contact us at hello@redtorch.sport

helping UCI deliver its biggest ever cycling event across digital media

making dreams come true with Longines #MyDreamJump Challenge

helping United World Wrestling become the leading sports wrestling brand

WADA #OnePlayTrueTeam

helping WADA smash a Play True Day record

establishing UCI as a leading cycling account on TikTok

consumer insight to inform helmet design for a new audience segment

how Redtorch reignited the biggest action sports festival in the world

helping Skating to become the no.1 sport at the Beijing Olympics

how BWF inspired fans to pick up their rackets during Tokyo

delivering a record-breaking campaign for the Tokyo 2020 Olympics

creative campaign to grow audiences and commercial value

audience research to define digital and commercial strategy

sponsorship activation to engage fans of winter sports

audience analysis to increase Reading FC’s sponsorship revenue

increasing awareness of the annual ISU Skating Awards

FEI fan engagement via a creative digital sponsorship activation

event promotion campaign to drive awareness and engagement with EFISE

understanding audience interests and behaviours for IPC website design and content strategy

analysing first and third-party data to identify the commercial value of the WSSF

audience research and insight to drive ICF audience growth

#UpAgain campaign to develop ice skating audiences in and out of competition

#ForTheLoveOfEquestrian campaign to develop equestrian lifestyle audiences

audience research and insight to optimise Right To Play fundraising marketing strategy

audience insight and social media strategy to grow IWF audiences worldwide

creative campaign to activate athlete marketing for ISU

#BeOne – a creative campaign to increase fan engagement at the FEI World Equestrian Games

generating record levels of fan engagement and commercial value

developing audience and event insights to reimagine the IWF Grand Prix

content production to activate Longines sponsorship of FEI World Equestrian Games

creative advertising campaign to increase direct to consumer sales for SWANS

FISE digital sponsorship activation campaign for G-SHOCK

grow audiences, brand equity and commercial potential for the FEI

market research to inform brand positioning of an OTT channel