She Moves The Game

Championing gender equality for over a decade

She Moves The Game is our commitment to increasing the visibility and representation of women in sport – on and off the field.

We amplify the voices of these women and partner with organisations to foster meaningful change.

The initiative is powered by the passionate women of Redtorch, whose lived experiences of competing and working in a male-dominated industry fuel their deep commitment to the promotion of change and equality in sport.

Our goal? 

To work with women’s sports rights holders, leagues and teams to drive greater visibility and impact.

We are committed to gender equity. With over a decade of involvement in Olympic sport, we’ve always championed equal representation, visibility and opportunity. As women’s sport accelerates globally, we remain leaders in driving progress.

Jess Reus, Head of Comms & Women’s Sport Lead

We’re passionate about sport, both in and out of the office​

Karishma

Our jogging-loving
Head of Research & Insights

Rozie

Our equestrian expert
Digital & Social Media Manager

Jacqs

Our padel pro
Director of Client Services

Rushan

Our weightlifting powerhouse Communications Manager

Kirby

Our tennis fanatic
Senior Strategist & Planner

Jess

Our goal-getting Head of Comms & Women’s Sport Lead

Georgia

Our running-obsessed
Creative Strategist & Planner

Elouise

Our kickboxing
Finance Manager

Alex

Our pace-setting
Project Coordinator

Insight-Driven Change

Women-focused insight from the Paris 2024 Olympic Games.

Our research has revealed while female Olympians received less traditional media coverage than their male counterparts, their content generated more engagement on social media.

Download the report

She Moves The Game Spotlight Series

Celebrating the trailblazing women in sport to amplify their stories, their achievements and their impact.

London office

Unit 37, 1st Floor,
Tileyard Studios,
Tileyard Road,
London, N7 9AH

Lausanne office

Avenue de Rhodanie 54,
1007 Lausanne,
Switzerland

© Redtorch 2024 — a research, content and creative agency that makes sport more relevant to more people

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London

London office
Unit 37, 1st Floor,
Tileyard Studios,
London, N7 9AH

Switzerland

Lausanne office
Avenue de Rhodanie 
54,
1007 Lausanne,
Switzerland

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