#SportOnCreative is a monthly interview series about great sports campaigns by the people who made them. Creativity is one of the most important drivers of marketing effectiveness so these shows are like cheat codes for our listeners.

latest episodes

When Mini MINIs stole the show

Sponsorship legend Tim Crow reveals how a fleet of remotecontrol mini MINIs whizzed around Olympic regulations to steal the show at the London 2012 Olympics and, in the process, create a new tool in the sports marketers playbook.

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