#SportOnCreative is a monthly interview series about great sports campaigns by the people who made them. Creativity is one of the most important drivers of marketing effectiveness so these shows are like cheat codes for our listeners.

latest episode

How to win @ purpose marketing like Coca-Cola at Tokyo 2020

James Williams – former General Manager and Vice President of Tokyo 2020 Olympic and Paralympic Games at Coca Cola – reveals how the brand’s ‘I Belong Here’ purpose-led campaign became their most commercially successful Olympic campaign of all time.

listen now on your preferred podcast platform

previous episodes

When Jimmy White became Jimmy Brown

PR guru Andrew Bloch gives a masterclass in delivering sponsorship a tonne of earned media when he looks back at a campaign that saw snooker star Jimmy White promote HP Sauce at The Masters with the cheekiest of stunts.

When Mini MINIs stole the show

Sponsorship legend Tim Crow reveals how a fleet of remotecontrol mini MINIs whizzed around Olympic regulations to steal the show at the London 2012 Olympics and, in the process, create a new tool in the sports marketers playbook.

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