SportOnSocial
Welcome to SportOnSocial – your source for digital insights on Olympic sports, global sports properties, and women’s sport.
We track and analyse global digital signals to help sports brands grow their audience, increase engagement, and build lasting demand. Explore our reports for insights that keep you ahead in a competitive sports landscape.
Latest reports:
Global Sports Properties 2025
An evolution of our analysis of the global sports landscape providing a comprehensive overview of women’s sports rightsholders and their brand health. Which sports are leading in online search growth?
International Federations 2024
With the rise of Instagram, TikTok, and vertical video, explore which International Federations (IFs) have thrived and what experts predict for social media's future.
Previous reports:
Global Sports Properties 2024
Interest in sports properties is surging, led by women’s sports. This year, six of the top ten properties with the highest search growth were women’s sports, signalling a major shift in fan attention.
International Federations 2023
In 2022, Olympic sports saw a rise in social media engagement, with big moments and behind-the-scenes content resonating most. Discover top insights and this year’s ranking shifts.
Cycling reports:
Check out our cycling specific SportOnSocial reports where we explore powerful insights from across the Tour de France, Tour de France Femmes, Giro d’Italia, and Vuelta a España.
We’ve designed these reports to help cycling rights holders, teams, and brands build lasting demand and drive growth.