SportOnSocial
Welcome to SportOnSocial – your trusted source for uncovering digital insights in the sports industry.
Powered by Redtorch propriety tools and a unique sporting database, our in-house team has over 10 years’ experience tracking and analysing global digital signals to help clients quickly and accurately uncover insights that grow audiences, build commercial value and stay relevant.
SportOnSocial reports
The SportOnSocial reports rank sports based on their digital performance.
Using an extensive mix of social media and search data, we have produced SportOnSocial reports for various rights holders, sports and events including International Federations, global sports properties, the Tour de France, Giro de Italia, La Vuelta, Tokyo2020 and the 2022 FIFA World Cup.
Now in its 9th year, the SportOnSocial International Federations Report is widely considered one of the leading digital benchmarking tools in Olympic sport.
Latest reports:
Global Running Culture 2025
Valuable insights formed from a unique blend of behavioural data, search analysis and first-hand consumer perspectives. Here to help brands better understand how runners think, shop and engage.
International Federations 2025
Fan behaviour and digital platforms are evolving so it\'s crucial for sports to remain visible and engaging. The challenge now is to sustain engagement and expand audiences beyond the Olympics.
Cycling reports:
Check out our cycling specific SportOnSocial reports where we explore powerful insights from across the Tour de France, Tour de France Femmes, Giro d’Italia, and Vuelta a España.
We’ve designed these reports to help cycling rights holders, teams, and brands build lasting demand and drive growth.