In collaboration with the Running Industry Alliance, and supported by insights from World Athletics, the SportOnSocial Global Running Culture report explores how cultural forces, e.g. social media, local influencers, product innovation, are transforming the sport across the globe.

The report offers valuable insights through a unique blend of behavioural data, search analysis and first-hand consumer perspectives. It helps brands better understand how runners think, shop and engage, and includes a deep dive into search trends across ten priority markets worldwide.