SportOnSocial Reports
Our SportOnSocial reports rank sports properties based on their digital performance.
Using an extensive mix of social media and search data, we have produced SportOnSocial reports for various rights holders, sports and events including International Federations, global sports properties, the Tour de France, the Running Industry Alliance and more.
Now in its 10th year, the SportOnSocial International Federations Report is widely considered one of the leading digital benchmarking tools in Olympic sport.
Latest reports:
International Federations 2026
The 10th edition of SportOnSocial International Federations explores how IF social media has evolved over the past decade, focussing on capturing attention and building memorability.
Global Sports Properties 2026
Using global search behaviour as a key indicator of brand health, we explore where attention is growing, stabilising and starting to erode – and what this means for the future value of sports properties.
Previous reports:
Cycling reports:
Check out our cycling specific SportOnSocial reports where we explore powerful insights from across the Tour de France, Tour de France Femmes, Giro d’Italia, and Vuelta a España.
We’ve designed these reports to help cycling rights holders, teams, and brands build lasting demand and drive growth.