A lack of live sport resulted in marketing strategies being rewritten and creative thinking a necessity. With digital activation at the forefront of sporting partnerships, rights holders and brands have had to re-think how they work together.

What have we learnt during this period of change and what will the future of partnerships look like?

July’s #SportOnSocial Roundtable included a fantastic panel, with representatives from Millharbour Marketing, the International Table Tennis Federation, Sports Group at Sheridans and was moderated by Redtorch’s Creative Director Matt Weiner.